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1 Tourism Commission Regular Meeting Minutes Village Hall 2417 Brewery Road Cross Plains, WI 53528 (608) 798-3241 Thursday, July 9, 2026 6:00 pm The video link to this meeting can be found at: https://youtu.be/ivYN0_At0qg I. Call to Order Village Trustee Bill Brosius called the meeting to order at 6:00pm. II. Roll Call Present: Commissioner(s) Sherri Sarbacker, Krystal Williams, Lisa Laschinger, Jurga Jokimciute, and Trustee Bill Brosius. Also Present: Village Administrator Carly Persson, Shelby Acker of the Cross Plains Area Chamber of Commerce. Attending Virtually: None III. Pledge of Allegiance Everyone joined in the Pledge of Allegiance. IV. Public Comment – This is an opportunity for anyone to address the Tourism Commission on any issue. Please observe the time limit of 3 minutes. While the Tourism Commission encourages input from residents, it may not discuss or act on any issue that is not duly noticed on the agenda. Please see the Public Comment instructions at the end of this agenda. V. General Business – Regular Meeting 1. Approval of the Minutes from the April 21, 2026 Tourism Commission Meeting. A motion was made by Williams, seconded by Sarbacker, and unanimously carried by the Tourism Commission to approve the minutes from the April 21, 2026 Tourism Commission Meeting. 2. Guest Speaker – Shelby Acker, Cross Plains Area Chamber of Commerce. Shelby Acker provided an update on recent Cross Plains Area Chamber of Commerce activities. The Commission discussed potential opportunities for collaboration. 3. Discussion Regarding the Administration of Tourism Funds. Following discussion, the Commission asked Commissioner Brosius to draft a simple application for organizations seeking Tourism Commission funding. The draft application will be presented at the next meeting. 4. Discussion Regarding Future Policy and Procedures for the Tourism Commission. 2 The Commission continued its discussion of the funding application and determined that a separate discussion of the administration of tourism funds was not needed on the next meeting agenda. 5. Discussion and Possible Action Items for Next Meeting. The Commission requested that the draft tourism funding application be included on the next meeting agenda. 6. Discussion and Possible Action Regarding Date of Next Meeting. Following discussion, the Commission scheduled its next meeting for September 17 , 2026 at 6:00pm. VI. Adjournment A motion awas made by Sarbacker, seconded by Williams, and unanimously carried by Tourism Commission to adjourn at 7:24pm. This meeting notice constitutes an official meeting of the above referenced group and was posted in accordance with all applicable laws related Open Meetings Law. It is possible that members of and possibly a quorum of members of other governmental bodies of the municipality may be in attendance at the above stated meeting to gather information. No action will be taken by any governmental body at the above stated meeting other than the governmental body specifically referred to above in this notice. Upon reasonable notice, efforts will be made to accommodate the needs of disabled individuals. For additional information or to request this service, contact the Village Hall at (608) 798-3241 or bobbi@cross-plains.wi.us. PUBLIC COMMENT INSTRUCTIONS WRITTEN: Send written comments by 12:00 p.m. on the Friday before the date of the meeting on any matter, either on or not on the agenda to be included in the meeting packet, by emailing bobbi@cross-plains.wi.us or in writing to Tourism Commission, 2417 Brewery Rd., Cross Plains, WI 53528. All written comments received after 12:00pm on Friday will be distributed at the meeting. IN-PERSON: Public comment forms are available at the Meeting Room entrance. Please fill out and hand to staff prior to start of meeting. Comments are limited to three- minutes per person and must be delivered at the designated microphone for recording purposes. Accommodations can be provided for those unable to access the microphone. VIRTUAL: When public comments are allowed, attendees on Zoom wishing to participate should click “raise hand” if on video or press *9 if on phone call. Attendees will be called on in the order in which hands are raised. Those wishing to provide oral comments remotely must have their full name displayed within the Zoom application and must state address of residence. *As permitted by the Wisconsin open meetings law and while not required, the Tourism Commission has chosen to allow public comments during their meetings. This is specifically listed on the agenda as PUBLIC COMMENT. The Village Board may not engage in discussion or take action during this period but may consider deferring the subject to a later meeting with notice. State statute and/or Village Code require the Village Board to hold PUBLIC HEARINGS on certain specified matters where the public can comment. T he meeting chairperson will identify rules for providing comments. Other items on the agenda which are not listed for public hearing do not require the Board to allow public comment, however the meeting chairperson can at their own discretion allow limited public comments.