Town Board — Minutes
Town of Medina · Dane County · Town Board · meeting of Jun 17, 2025 · Minutes
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MARSHALL FIRE
DEPARTMENT
IMPLEMENTATION PLAN OF
EMERGENCY MEDICAL
SERVICES
MARSHALL FIRE DEPARTMENT
EMS SERVICE ADDITION PROPOSAL PLAN
Marshall Fire Department EMS Implementation Strategy for the Village of
Marshall, Town of Medina, and Town of York
I. Executive Summary
The Marshall Fire Department recognizes that the ongoing discussions about
EMS coverage in the Village of Marshall, Town of Medina, and the southern
portion of the Town of York come at a time when the cost to retain Sun Prairie
EMS for staffing a dual-paramedic ambulance based out of the Public Safety
Building has significantly increased. We want to make it clear that we are
incredibly proud of our long-standing relationship with Sun Prairie EMS. Their
team is highly professional, well-trained, and committed to excellence. The
citizens of our communities should be proud of the level of care they have
received under Sun Prairie’s service.
It is the official stance of the Marshall Fire Department that every reasonable
effort should be made by our municipal partners to continue this partnership.
The service Sun Prairie EMS has provided is nothing short of outstanding, and
retaining that level of care should be a top priority. However, we are also aware
that alternative EMS options are being considered due to the financial
implications of continuing the current arrangement.
As part of our responsibility to the community, the leadership of the Marshall
Fire Department has held internal discussions regarding the possibility of
developing a municipal EMS service. Our intention is not to compete with Sun
Prairie EMS, but to ensure that there is a well-thought-out and practical “Plan
B” should it be determined that the costs of retaining Sun Prairie EMS are no
longer feasible. We firmly believe that if an alternative becomes necessary, a
locally operated EMS service—under public control—would be a more
community-oriented and transparent solution than outsourcing to a for-profit
provider.
In that spirit, the Marshall Fire Department has put forward a comprehensive
and phased plan to assume EMS responsibilities. This would begin with a non-
transporting EMS model that continues to work in partnership with Sun Prairie
EMS while we build the structure necessary to evolve into a full transporting
EMS agency operated locally under MFD leadership. Our proposal includes
clear staffing strategies, operational coverage, administrative planning, and
long-term sustainability. From the very beginning, our focus remains on
ensuring that the community receives high-quality care, that taxpayer dollars
are used responsibly, and that control over essential emergency services
stays in the hands of the people who live here.
HISTORY OF THE MARSHALL FIRE DEPARTMENT
The Marshall Fire Department has been entrusted with the protection of life
and property in our community for nearly 120 years. Founded in an era when
the dangers of fire loomed large over daily life, the department’s story is one of
humble beginnings, relentless progress, and enduring dedication to public
service.
At the turn of the twentieth century, the Village of Marshall was a rural
community where homes and businesses were primarily constructed of
wood, heated by potbelly stoves, and lit by open flames such as kerosene
lamps and candles. These conditions made fire both a frequent and
devastating occurrence. The only line of defense was a loosely organized
group of citizens jokingly referred to as the “Broom Brigade, ” who had little
more than buckets and good intentions at their disposal. Early firefighting
success depended largely on chance—and sheer determination. One notable
moment of early heroism occurred when sparks from the local blacksmith's
forge ignited the shop. Volunteers scrambled to contain the fire with a bucket
brigade. Upon extinguishing the flames, Dr. G.L. Gibbs, who had been atop the
roof, famously crowed like a rooster—an announcement of victory worthy of
celebration at the time.
Recognizing the need for a more structured and effective response to fire
emergencies, a meeting was held in Bill Sickel’s barbershop on January 28,
1907, to begin organizing a formal fire department. Just a week later, on
February 5, 1907, twenty-seven men came together to form the Village of
Marshall Volunteer Fire Department. These founding members—names like
Edwin Hoyt, Jr., Arnie Sanders, William Sickels, and Doc Gibbs—crafted the
department’s first Charter, Constitution, and By-Laws. They gathered around a
wood-burning stove in the bandstand that cold winter night and elected W.H.
Raman as President and Edwin Hoyt as Chief. Annual dues were set at $1.00
per member, and the number of firefighters was limited to fifty.
The department’s original inventory was modest, consisting only of several
buckets (inherited from the Broom Brigade) and white coveralls for the running
team. But through fundraising—including a 4th of July celebration in Bigelow’s
Park that raised over fifty dollars—and a $150 appropriation from the Village,
the department was able to purchase a horse-drawn, hand-powered pumper.
This first real piece of firefighting equipment was stored in a barn on Beebe
Street. The fire alarm system of the time was equally primitive: the Baptist
Church bell would ring a code to indicate fire locations. Firefighters were fined
twenty-five cents for failing to respond to an alarm without the chief’s
approval.
In the following decades, the department continued to evolve and modernize.
A fire bell was added in 1909, a hose cart in 1912, and the department’s first
motorized unit was constructed in 1913 by mounting a pump onto a Model T
Ford chassis. In 1920, the electric siren replaced the hand siren, and by 1929,
it was linked to the telephone system for faster alerts.
Throughout the twentieth century, the department kept pace with
advancements in firefighting technology. Vehicles such as a 1926 Howe
Chemical and Water Pumper, a 1931 Pirsch Special Pumper, and multiple
Seagrave units formed the backbone of the fleet. The enclosed cabs of later
trucks, such as the 1949 Dodge-mounted Seagrave, were a welcome relief for
firefighters during bitter Wisconsin winters. Many of these historic
apparatuses, like the Pirsch and the 1912 hose cart, are still used for parades
and community events—living testaments to the department’s rich legacy.
The department’s sense of community has always extended beyond
emergencies. The annual Fireman’s Fourth of July event became a cherished
tradition in the early years, featuring dances, horse races, and coonhound
trials. These community-centered fundraisers helped pay for upgrades and
equipment. In 1938, modern festivals began to replace these early traditions,
continuing the department’s close connection with residents through events
like the current Firemen’s Truck & Tractor Pull.
The department's facilities have changed over time as well. After years of
storing equipment in barns and rented sheds—including space once leased
from the Hartwig Brewing Company—a dedicated fire station was constructed
on Main Street in 1931. In 1967, the department relocated to the new
Municipal Building on Pardee Street. That facility served the community until
2001, when the Public Safety Building was constructed on Industrial Drive.
This modern building now houses both the fire department and EMS
operations.
Today, the Marshall Fire Department is a dynamic, progressive agency staffed
by dedicated one career, and 40 volunteer personnel. Our department has
embraced innovation and professionalism while remaining firmly rooted in our
core mission of protecting life and property. We continue to honor the legacy
of those who founded this department with buckets and grit by ensuring that
our community receives the very best in emergency response services—now
and into the future.
The same spirit of service that animated those 27 men in 1907 remains alive
today in every member of the department. Whether fighting fires, educating
the public, or preparing to launch a locally operated EMS system, the Marshall
Fire Department is proud of its past and prepared for the future. For nearly 120
years, this community has trusted us with its safety—and we are ready to
carry that responsibility forward into the next century
II. Phase One: Initial Implementation (Non-Transporting EMS Response)
A. Sun Prairie EMS Partnership Extension & MFD First Response
Operations
Overview and Strategic Continuity
The Marshall Fire Department (MFD) formally proposes that the Village of
Marshall, Town of Medina, and Town of York extend their existing ambulance
transport partnership with Sun Prairie EMS through December 31, 2026. This
one-year extension ensures continued access to paramedic-level care,
providing time for MFD to build out infrastructure, acquire equipment, recruit
and train personnel, and prepare for a full transporting EMS operation in 2027.
Under this agreement, all EMS incidents originating within the service area will
be dispatched by the Dane County Public Safety Communications Center.
MFD personnel will be notified directly and simultaneously with an automatic
dual-paramedic ambulance response from Sun Prairie EMS. Although the
ambulance will respond from the City of Sun Prairie and experience a slightly
longer transport response time, the time from dispatch to medically trained
responder on scene will remain the same—or may even improve. That’s
because MFD will maintain a 24/7/365 in-station EMR or EMT responder
based out of the Marshall Public Safety Building.
EMS Responder Deployment Model
MFD will staff a dedicated department vehicle with a single EMR or EMT-level
provider on duty at all times. This vehicle will be fully equipped with
emergency lighting, communication systems, and dual-stocked “jump bags”
containing:
• Airway management tools
• Bleeding control materials
• Oxygen equipment
• Trauma care supplies
• AED and basic life-saving medications within EMT scope
This responder will immediately deploy to all EMS incidents, initiate care,
perform assessments, and stabilize the patient pending ambulance arrival.
On rare occasions such as community events (Firemen’s Festival, Riverfest,
etc.), a second responder vehicle may be placed in service for redundancy.
In cardiac arrest situations—classified as “Echo-level” responses—the
remainder of the fire department will also be dispatched. This mirrors existing
protocol and demonstrates our established coordination with Sun Prairie
EMS, where MFD personnel are already providing critical support during high-
acuity events.
Dual-Response Integration with Fire Operations
To ensure efficiency and full utilization of staffing, the EMS responder SUV will
also respond to all fire calls. When the on-duty provider is a cross-trained
firefighter (as is often the case), they will transition into a fireground role when
EMS is not needed. This dual-role flexibility maximizes operational impact and
reduces strain on volunteers.
In structure fire incidents, MFD will continue to rely on MABAS mutual aid
agreements to ensure that the first-arriving ambulance provides rehab
services to fire personnel in accordance with NFPA 1584 rehabilitation
standards. These arrangements are already in place and will remain effective
during the transition year.
Incident Management and Resource Allocation
MFD’s non-transport EMS model is built for operational flexibility. If two EMS
incidents occur simultaneously:
• The staffed responder will remain with the first-dispatched call if
already on scene.
• If both calls are received within a short timeframe, the responder may
divert to the higher-priority call based on dispatch severity.
• The ambulance may then be directed to the alternate call, and
additional fire personnel—especially those who are medically trained—
may be mobilized to assist.
As the department continues to expand internal EMS certification, we will
have a broader pool of cross-trained firefighters/EMRs/EMTs available to
handle multiple incidents with skill and speed.
Clinical Standards and Medical Oversight
All care delivered under this plan will conform to the State of Wisconsin EMS
protocols and scope of practice. MFD has a long-standing commitment to
professionalism and accountability. The same discipline and courtesy we
bring to every fire response will extend to EMS operations.
Marshall Fire Department will operate under the supervision of a licensed
Medical Director and a full-time Fire/EMS Chief, ensuring quality assurance,
regulatory compliance, and continuous improvement. Routine QA reviews,
equipment checks, and continuing education will support high standards of
care at every level.
Equipment and Logistics
MFD will maintain its own independent supply of EMS gear and consumables.
Replacement and resupply procedures will be managed by department staff
with proper tracking and accountability. A second jump bag will remain in
reserve to guarantee redundancy in the event of a secondary call or
equipment loss.
In addition, MFD will maintain the ability for fire personnel to drive or assist
with the ambulance crew from Sun Prairie EMS if requested—just as we do
under the current system.
Community Engagement and Public Presence
The Marshall Fire Department has a proud and ongoing tradition of engaging
with our community. We will continue to support not-for-profit community
events, fairs, and sporting events with EMS standby services at no additional
cost, on a non-dedicated basis. Our personnel are already integrated into the
fabric of the Village and surrounding towns, and that relationship will only
grow stronger as we expand into EMS response.
Licensing and Readiness Commitments
If this proposal is approved, MFD will immediately begin the process of
securing all required EMS licenses from the Wisconsin Department of Health
Services. Our administrative team has already begun preliminary preparation
and is fully committed to ensuring the department is compliant and
operational by the proposed 2026 start date.
C. Staffing Model
Full-Time Personnel Structure and Operational Oversight
To implement a sustainable, high-quality non-transporting EMS service in
2026, the Marshall Fire Department proposes maintaining two full-time
personnel: a newly hired Fire & EMS Chief (Paramedic Certified) and the
currently serving Lieutenant/EMT. These two professionals will provide
consistent leadership, reliable daytime EMS response, and ensure the
continuity of all fire department administrative functions.
Fire & EMS Chief (Paramedic Certified)
The Chief will serve as the department’s EMS leader, managing all aspects of
fire and EMS operations including:
• Regulatory compliance and EMS licensing
• Personnel supervision and scheduling
• Quality assurance, clinical oversight, and medical direction liaison
• Strategic planning and execution of the department’s 2027 transition to
a transporting paramedic-level EMS agency
In addition to emergency response during scheduled shifts, the Chief will
continue to oversee fire department administrative duties such as fire
inspections, grant writing, public education, budgeting, interagency planning,
and policy development.
Retention of Full-Time Lieutenant/EMT
The current full-time Lieutenant and Fire Inspector will continue to operate in
both an administrative and EMS capacity. This individual will provide daytime
EMS coverage and remain responsible for vital non-emergency duties
including:
• Ongoing fire prevention activities
• Code enforcement
• Fire inspections
• Community safety presentations
• Internal training coordination
• Data collection and reporting
Both the Chief and Lieutenant may also elect to sign up for additional paid-on-
call EMS shifts beyond their standard work schedules. Fire incident responses
outside of scheduled hours will continue to be considered volunteer. Both
positions will be salary.
Full-Time Daytime Coverage Schedule
MFD’s full-time Fire/EMS team will work alternating 12-hour daytime shifts
(6:00 AM – 6:00 PM) using the following repeating schedule to ensure seven-
day-a-week coverage:
• 2 Days On, 3 Days Off
• 2 Days On, 2 Days Off
• 3 Days On, 2 Days Off
This structure provides continuous EMS leadership, predictable scheduling,
and an equitable workload distribution across both full-time positions.
Overnight EMS Coverage and Use of Part-Time EMTs
From 6:00 PM to 6:00 AM, EMS coverage will be provided through paid-on-call
part-time and LTE EMTs. These personnel will respond from the Public Safety
Building using the fully equipped department SUV (Marshall Car 1). This
overnight model is built to provide reliable service while remaining cost-
effective.
• Total Overnight Hours Annually: 4,380
• Hourly Rate: $20.00
• Total Part-Time Wages: $87,600
• Contingency Buffer (200 hours): $4,000
• FICA Employer Contribution (7.7% of $91,600): $7,053.20
We fully recognize that reliance on part-time staffing for EMS response may
raise concerns among elected officials and the public. To address this, the
Marshall Fire Department will take the following proactive steps:
• Launch aggressive regional recruitment efforts
• Offer competitive pay and flexible scheduling
• Leverage the department’s strong internal culture to cross-train
firefighters as EMTs
• Provide opportunities for advancement and consistent engagement to
retain part-time staff
Emergency Contingency and Response Protocol
Although every reasonable effort will be made to ensure round-the-clock EMS
staffing, we acknowledge that coverage gaps may occasionally arise due to
illness, last-minute call-outs, or unfilled shifts. If this occurs:
• A "fire" response will be dispatched instead, notifying all Marshall Fire
Department members via tone-out.
• While the responder may not be medically licensed, all MRFD personnel
are CPR-certified and trained in AED use.
• This ensures that early defibrillation and CPR will still occur, meeting
basic life-saving benchmarks until an ambulance arrives.
• Simultaneously, a paramedic ambulance from Sun Prairie EMS will be
en route per the existing automatic dispatch protocol.
Let us be clear: every possible effort will be made to staff the station 24/7/365
with a medically licensed EMR or EMT responder. This includes calling in
available part-time personnel, shifting coverage hours when necessary, and
using cross-trained fire members to step in when appropriate.
Recruitment and Training Strategy
To sustain a dependable EMS workforce and reduce reliance on outside
support, MFD will prioritize both external recruitment and internal
development:
• Targeted recruitment of regionally certified EMTs
• Outreach to nearby EMS academies and technical colleges
• Use of social media, professional networks, and direct engagement with
neighboring departments
• In-house onboarding, orientation, and mentorship for new EMTs
• Monthly continuing education sessions
• Partnership discussions with other EMS providers to increase joint
training opportunities
Internally, MFD will encourage current non-EMS-certified personnel to
become licensed EMTs. The department will support this process with:
• Tuition reimbursement for certification programs
• Shift flexibility to accommodate class schedules
• Structured mentorship and ride-along experiences during clinical hours
This investment not only expands our staffing pool, but also improves
departmental resilience and fosters a team-oriented culture where
emergency response is everyone’s priority.
Standards for Professional Conduct
The EMS system we are proposing will reflect the same professionalism and
pride that Marshall Fire Department already brings to fire protection:
• All EMS staff—full-time, part-time, or volunteer—will be expected to
conduct themselves professionally and courteously at all times
• Staff will be properly certified, physically capable, and trained in the
tasks assigned to them
• A written dress code will govern appearance and hygiene, ensuring that
the public is served by clean, identifiable, and respectful professionals
• MFD will bear the cost of any required ongoing education, certification
renewals, and policy or medical updates
These standards are not new for us—they are already in place for fire
operations and will extend seamlessly to EMS.
By maintaining a dedicated core of full-time leadership, aggressively building
a qualified part-time staff, and preparing all department personnel to assist in
life-saving response, the Marshall Fire Department is fully prepared to deliver
a reliable, scalable, and community-centered EMS service in 2026. This
foundation will position us for a smooth and successful transition to a full
transporting paramedic-level operation the following year.
D. Training
If the proposed EMS first response model is approved, all assigned EMS
personnel—both full-time and part-time—will participate in structured
onboarding, orientation, and initial training prior to the official program launch
in 2026. This pre-launch training will be mandatory and serve to ensure
operational consistency, reinforce expectations, and prepare all providers for
service readiness.
The initial training program will include an orientation session focused on
departmental expectations, response protocols, and administrative
requirements. This will include overviews of reporting procedures, response
documentation, scheduling expectations, use of protective equipment, and
key policies governing EMS operations. The purpose is to establish
consistency and professionalism across all levels of staffing from the
beginning.
Personnel will also receive hands-on familiarization with the department’s
EMS equipment and patient care gear. This includes walkthroughs of response
bags, oxygen systems, AEDs, and communication tools. At least one or two
practical department-wide EMS training will be conducted before launch,
allowing staff to run through simulated calls, equipment deployment, and
scene coordination to ensure seamless integration of part-time and full-time
responders.
After program activation, all EMS personnel will be required to participate in
regular monthly EMS training sessions hosted by the Marshall Fire
Department. These trainings will reinforce patient care skills, refresh protocol
knowledge, and ensure compliance with EMT-Basic scope of practice.
Attendance will be tracked, and members will be expected to sign up for each
session to maintain operational status.
To enhance the quality and diversity of training content, the department will
explore establishing a training partnership with one or more neighboring EMS
agencies. This partnership may allow for joint attendance at their existing
monthly EMS trainings, providing greater exposure to clinical scenarios,
instructors, and continuing education topics. These cross-agency
collaborations will strengthen regional EMS cohesion while supporting the
professional development of Marshall’s EMT personnel.
Overall, the training program will serve as a cornerstone of operational
readiness, ensuring that all EMS responders—regardless of employment
status—uphold the high standards of care and preparedness expected by the
Marshall Fire Department and the communities it serves.
III. Phase Two: Transition to Transporting Flex-Paramedic Service (2027)
Overview and Commitment to Paramedic-Level Transport
As the final step in the phased EMS implementation plan, the Marshall Fire
Department fully intends to launch a transporting, paramedic-level EMS
service beginning in January 2027. This expansion will complete the transition
to a fully integrated local EMS system, offering 24/7/365 Advanced Life
Support (ALS) coverage to the Village of Marshall, Town of Medina, and Town
of York.
Under this model, a fully staffed ALS ambulance will be stationed at the
Marshall Public Safety Building, supported by a Paramedic staffing
configuration—with at least one licensed paramedic and one EMT-Basic on
duty at all times. This allows the department to provide high-level clinical care
while optimizing scheduling and resource utilization.
This new service will operate under a license from the Wisconsin Department
of Health Services as a transporting EMS provider, capable of responding to
emergencies, delivering advanced pre-hospital interventions, and
transporting patients directly to hospitals. MFD will be responsible for
managing the ambulance fleet, purchasing medical supplies, maintaining
equipment, and staffing the service with certified professionals.
Dispatch and Communications
All EMS calls will be dispatched by the Dane County Public Safety
Communications Center, which already provides dispatching services for
MFD. Incidents will be paged out via tone alerts and pushed through CAD
software—systems already used daily by the department. Ambulance
response times will remain consistent with current standards, given the local
stationing of the EMS unit.
MFD will supply and maintain all required vehicle and portable radios, fully
compatible with the MABAS Communications Plan and all mutual aid agency
frequencies. This ensures uninterrupted, interoperable communication with
all regional emergency responders.
Clinical Standards and Performance Expectations
As a transporting ALS provider, Marshall Fire Department will uphold the
highest standards of clinical performance as required by the State of
Wisconsin EMS protocols. These expectations include:
• Consistent adherence to all approved ALS care guidelines
• Regular clinical performance reviews and incident audits
• Ongoing continuing education for paramedics and EMTs
• An unrelenting focus on quality improvement, including early detection
of deficiencies, protocol refinement, and rapid correction of any
operational lapses
Equipment failure and human error will be minimized through proactive
maintenance, standardized training, and clear operational procedures. The
department will invest in reliable, modern ambulances, monitors, and life
support equipment to ensure the safety of both patients and crews.
Response to Multiple Incidents and Resource Management
Marshall Fire Department is preparing for the operational reality that more
than one EMS call may occur simultaneously. In such cases:
• The primary staffed ALS ambulance will respond to or remain on scene
at the first-dispatched call.
• If a second incident occurs, an automatic mutual aid request will be
sent to the closest ALS-capable ambulance through prearranged
agreements.
• Simultaneously, a page will be issued to MFD fire personnel. If a
medically trained firefighter is available, they may respond in a fully
equipped department SUV to begin care until an ambulance arrives.
This mirrors the department’s 2026 model and maintains continuity of
care.
• In cases where both the Chief (Paramedic) and Inspector (EMT-B) are on
duty during weekdays, and a second ambulance is available, they may
staff and deploy the backup ambulance to respond. This reduces
reliance on external agencies for secondary incidents and leverages in-
house medical leadership.
MFD will also continue to transport patients to all hospitals within a
reasonable distance, based on patient condition, protocol, and receiving
facility capabilities.
Leadership and Oversight
The Fire & EMS Chief, hired at the close of 2025, will serve as the strategic lead
in transitioning MFD into a transporting EMS provider. Throughout 2026, the
Chief will:
• Finalize budget and staffing models
• Lead the DHS service licensure process
• Develop medical protocols and policies
• Acquire necessary ambulances and equipment
• Foster mutual aid partnerships
• Coordinate community and interagency planning
Beginning in 2027, the Chief will transition into a primarily administrative and
operational command role, acting as weekday Incident Commander,
interagency liaison, and compliance officer. This adjustment allows the
ambulance crew to focus on field operations while leadership handles high-
level planning, staffing, training coordination, and administrative continuity.
Staffing Integration and Cross-Training
A core component of MFD’s transporting EMS model is cross-training fire
personnel to enhance operational flexibility and resilience. All eligible
members will receive ambulance driver training, and medically licensed
firefighters will be integrated into EMS operations where appropriate.
This approach allows MFD to:
• Maximize the usefulness of on-duty fire personnel
• Provide initial EMS care on-scene when the primary ambulance is
unavailable
• Support ambulance staffing during high-volume periods
• Reduce dependency on outside agencies for non-critical transports
As outlined in the department’s staffing section, the full-time Chief and
Lieutenant will not serve as regular ambulance crew members but will remain
operationally ready to assist with backup response, particularly during
weekday hours.
Community Engagement and Mutual Aid
Marshall Fire Department’s EMS personnel will remain deeply engaged in the
community, continuing to provide:
• Standby EMS coverage for local events
• School presentations and public education
• CPR and AED training
• Participation in health fairs and outreach events
The department places a high value on its relationship with residents and is
committed to maintaining trust through transparency, responsiveness, and
continuous engagement.
Mutual aid agreements will also be maintained and expanded with
neighboring communities. MFD will participate in paramedic intercepts where
neighboring departments do not offer ALS care, thereby enhancing regional
service capacity and ensuring better outcomes across municipal lines.
This 2027 expansion marks a new era of locally managed, fully integrated EMS
service—an effort grounded in community values, operational readiness, and
a relentless drive to improve. Marshall Fire Department is committed to
delivering paramedic-level prehospital care with the same reliability and
professionalism that has defined our fire service for nearly 120 years.
Staffing Plan and Budget Summary
Overview of Staffing Needs
To deliver consistent, high-quality Advanced Life Support (ALS) ambulance
transport services in 2027, the Marshall Fire Department proposes a
comprehensive full-time staffing model that balances operational readiness,
leadership oversight, and fire response capacity.
This plan includes:
• Three full-time Firefighter/Paramedics (new hires)
• One full-time Fire Inspector/Lieutenant (EMT-Basic) (existing position)
• One full-time Fire & EMS Chief (Paramedic) (hired in late 2025)
These five full-time positions will provide the foundation for 24/7/365
ambulance staffing, day-to-day fire station operations, and long-term
administrative continuity. The proposed model also provides the flexibility
needed to reduce reliance on unpredictable part-time staffing while
supporting a scalable fire/EMS integration strategy.
ALS Ambulance Coverage – 24/7 Paramedic Staffing
The department will operate one ambulance around the clock, following the
Flex-Paramedic model, with the following standard crew configuration:
• One licensed Paramedic (full-time Firefighter/Paramedic)
• One EMT-Basic (part-time or on-call staff)
To maintain this schedule, the three full-time Paramedics will work on a 48-
hours on / 96-hours off rotation. This ensures:
• Continuous paramedic-level care
• Predictable coverage for all days, nights, weekends, and holidays
• Operational simplicity that minimizes shift handovers and enhances
crew familiarity
Each Paramedic will staff the ambulance for two consecutive days and be off
for the following four, rotating in sequence with the other two full-time medics.
This cycle ensures that one paramedic is always on duty.
EMT-Basic Coverage: Part-Time and Contingency Planning
The EMT-Basic position on the ambulance will be filled through an open part-
time shift system. This allows qualified EMTs—both from within the
department and externally—to select shifts that fit their availability.
However, it is anticipated that weekday EMT-Basic shifts (especially during
business hours) may be difficult to fill consistently due to external
employment conflicts. To mitigate this:
• The Fire Inspector/Lieutenant, a certified EMT-Basic who is already
scheduled at the station weekdays, will serve as a backup to fill any
unclaimed EMT-B shifts during the weekday.
• The department will build this coverage flexibility into the Lieutenant’s
regular schedule, adjusting non-emergency administrative tasks when
required. (average a 48/hr work week)
• Every effort will be made to ensure that both EMS positions on the
ambulance are filled through scheduled staff, but this structured
fallback provides a seamless way to avoid service interruptions.
The Lieutenant’s ability to serve in dual fire/EMS capacities ensures no lapses
in response capability—even if all other scheduling options are exhausted.
Handling Paramedic Vacancies: Time Off, Kelly Days, and Emergency
Gaps
The department recognizes that the full-time medics will require scheduled
time off, including vacations, sick leave, and Kelly Days (built-in time off
required under the 48/96 schedule). When such absences occur, the
department will take the following steps in order:
1. Attempt to backfill with part-time or LTE paramedics from an
established call pool.
2. Offer voluntary overtime to one of the other two full-time Paramedics.
3. If unfilled, the Fire & EMS Chief, a licensed Paramedic, will be available
to step in and staff the ambulance during that open shift.
By keeping the Chief off the primary ambulance rotation, the department
preserves strategic coverage flexibility, allowing seamless operational fill-in
while preserving administrative continuity. The Chief’s operational availability
is a vital safeguard in this model, ensuring the ambulance remains in service
even during challenging staffing situations.
Daytime Fire Response Enhancement
When the ambulance is fully staffed with scheduled EMS personnel, both the
Chief and Lieutenant will be present at the station during standard business
hours (typically Monday through Friday, 7:00 AM – 4:00 PM). This results in
three trained (maybe four, depending on firefighter certification of the EMT on
the ambulance), full-time personnel in the station during the daytime,
significantly strengthening:
• Fire response times, especially for initial turnout during known daytime
volunteer shortages
• Command and incident management, with the Chief available to serve
as on-scene incident commander for larger events
• Apparatus staffing, including drivers and operators for additional fire
units
• Redundancy for simultaneous calls, improving the department’s ability
to send medically trained responders to secondary incidents when
needed
This daytime presence addresses a long-standing vulnerability in volunteer
response capability and enhances the department’s capacity to handle
increased call volume and complexity.
Role Clarification and Administrative Responsibilities
Fire & EMS Chief (Paramedic)
• Oversees all EMS and fire operations, including service delivery,
compliance, training, logistics, and personnel
• Coordinates DHS licensing and reporting requirements
• Maintains the department’s quality assurance and clinical performance
system
• Fills in for operational coverage as needed, including ambulance
Paramedic shifts
• Responds to fire incidents as command-level officer during daytime
hours
• Works closely with the Lieutenant to manage inspections, public
education, and department planning
Fire Inspector/Lieutenant (EMT-Basic)
• Leads department inspection and fire prevention programs
• Assists in public education, grant writing, training logistics, and
recordkeeping
• Serves as backup EMT-B on ambulance if shifts are unfilled
• Responds to fire incidents as firefighter or driver/operator
• Manages station readiness and assists with equipment oversight
Both individuals are integral to ensuring continuity between fire and EMS
operations. They provide administrative depth and incident-level support,
reducing pressure on volunteers and maintaining high standards of service
delivery.
Reducing Dependence on Part-Time Staffing
This full-time staffing model is purposefully designed to reduce the
department’s reliance on part-time or LTE staffing, particularly for the critical
Paramedic position on the ambulance. While part-time staff will still be
essential to covering the EMT-Basic role and providing operational depth
during busy periods, this model establishes:
• A stable core of full-time responders
• Redundancy for both EMS and fire response
• A staffing system that ensures ambulance availability even when the
part-time pool is limited
This reliability is essential to preserving public confidence in the department’s
ability to deliver timely and effective emergency medical care.
Strategic Benefits
By implementing this model, the Marshall Fire Department will:
• Maintain 100% ALS ambulance availability 24/7/365
• Increase daytime fire response capacity through station-based staffing
• Preserve administrative integrity while ensuring operational flexibility
• Allow volunteers to continue contributing without burnout or
overreliance
• Provide career advancement pathways for staff and stability for the
department
• Sustain community outreach, education, and inspection programs with
no disruption
This staffing plan is central to the department’s broader goal of restoring a
locally managed, high-performance EMS system for the Village of Marshall,
Town of Medina, and Town of York—anchored by dedicated career
professionals and strengthened by committed volunteers.
V. Equipment and Infrastructure Considerations
In preparation for launching a community-based EMS program, the Marshall
Fire Department has developed a phased equipment recovery and capital
acquisition strategy. This plan leverages previously purchased municipal
assets, outlines expectations for equipment repatriation, and identifies key
capital investments needed to support both the non-transporting EMS model
in 2026 and the transporting paramedic-level service beginning in 2027.
When Marshall Area EMS was disbanded in 2023, a significant portion of its
medical equipment—originally purchased with public funds from the Village
of Marshall, Town of Medina, and Town of York—was transferred to Sun Prairie
EMS to support their interim role as the contracted EMS provider. As the
transition back to locally managed EMS service approaches, it is the
expectation of the Marshall Fire Department that local elected officials will
take appropriate steps to recover this equipment for its original intended use:
emergency medical response within the Marshall area.
2026: Equipment Required for First Response Launch
For the initial non-transporting EMS response service scheduled to begin in
2026, the Marshall Fire Department will require the return of the following
essential medical equipment items currently in use by Sun Prairie EMS but
previously owned by Marshall Area EMS:
• 1 LUCAS Chest Compression Device
• 1 Portable Suction Unit
• 2 Glucometers
• 2 Pulse Oximeters
• 2 Manual Blood Pressure Cuff Sets
• 2 Stethoscopes
• 2 Oxygen Bottles
• 2 Thermometers
These core items will be stored and maintained within the EMS response SUV
(Marshall Car 1) and are critical to delivering Basic Life Support (BLS) care
during EMS incidents. The department will integrate this equipment into its
response workflow immediately upon return, ensuring safe and effective
prehospital care for all patients in 2026.
2027: Return of Remaining MAEMS Equipment
As the department transitions to full ALS transporting EMS service in 2027, it
is expected that the remaining inventory of equipment used under Marshall
Area EMS and now with Sun Prairie EMS will be returned to the Marshall Fire
Department. This includes, but is not limited to:
• 2 Additional LUCAS Devices
• 1 Additional Suction Unit
• 2 Stair Chairs
• 2 Ambulance Cots
• Backboards and Immobilization Equipment
• Full Splinting Kits and Trauma Packs
• Any other on-ambulance equipment that was transferred.
• All EMS training props and manikins purchased under MAEMS
These assets were acquired using tax dollars and community contributions
and should be reintegrated into the Marshall Fire/EMS system to minimize
duplication of purchases and ensure that public resources are used efficiently
and as originally intended.
Required Capital Purchases
While the recovery of existing equipment will significantly reduce startup
costs, two major capital investments will still be required to support the full
implementation of paramedic transport services in 2027:
1. Cardiac Monitors (2 Units)
Marshall Fire Department will need to procure two advanced cardiac monitors
for ALS-level care—one for the frontline ambulance and one for a reserve or
backup unit. These monitors must support:
• 12-lead ECG capability
• External pacing and synchronized cardioversion
• Capnography
• Defibrillation and cardiac event trending
These monitors will be purchased during 2026, ahead of the EMS transport
launch in early 2027.
2. New Ambulance Purchase
Given the aging condition and limited long-term reliability of the ambulances
previously used by MAEMS—and now operated by Sun Prairie EMS—a new
frontline ALS ambulance will need to be ordered immediately. Current lead
times for new ambulance builds range from 2 to 2 ½ years.
To ensure timely delivery, installation of equipment, and crew training before
transport operations begin in 2027, the ambulance purchase must be
approved and placed by late 2025. A secondary ambulance, potentially
retained from the existing MAEMS fleet pending evaluation, may serve as a
reserve or backup unit.
Fiscal Responsibility and Strategic Planning
To support the equipment recovery and capital investment effort, Marshall
Fire Department and its governing municipalities will:
• Work collaboratively with Sun Prairie EMS to retain former Marshall Area
EMS equipment in a manner that works best for the municipalities and
City of Sun Prairie.
• Pursue grant funding opportunities (e.g., FEMA AFG, WI EMS Flex
Grants) for high-cost equipment like cardiac monitors and power cots
• Utilize cooperative purchasing agreements to reduce unit costs and
secure priority delivery slots
• Incorporate capital planning into the 2026 and 2027 intergovernmental
EMS budget cycle
• Continue evaluating in-service EMS gear for safety, life cycle, and
suitability for long-term use
This equipment and capital plan ensures the department is fully prepared to
assume non-transporting EMS duties in 2026, while also positioning itself for a
seamless and cost-effective transition to ALS transport service in 2027. It
reflects a strong commitment to fiscal responsibility, operational readiness,
and the effective use of community-owned assets.
VII. Enhanced Clinical Capabilities: Paramedic vs. EMT-Advanced
One of the key goals of this transition is to elevate the standard of emergency
care provided within the Marshall Fire/EMS service area. Transitioning from
EMT-Basic and EMT-Advanced services to Paramedic-level operations offers
significant clinical, operational, and community health advantages.
A. Clinical Scope of Practice
• EMT-Advanced providers can offer limited airway management, IV
therapy, glucose administration, and a few select medications.
• Paramedics can:
o Interpret 12-lead ECGs
o Perform advanced airway control (e.g., intubation)
o Administer over 30 medications
o Conduct IV and IO access
o Manage cardiac arrest, stroke, sepsis, and trauma using full ALS
protocols
B. Real-World Benefits of Paramedic Care
• Stroke: Immediate stroke recognition and pre-notification to hospitals
• Cardiac: ECG-based STEMI alerts to initiate bypass-to-cath-lab
protocols
• Trauma: On-scene pain control and fluid therapy before arrival at
trauma centers
• Respiratory/Sepsis: Early airway support and sepsis treatment
C. Operational Efficiency and Readiness
• Avoids reliance on paramedic intercepts
• Allows MFD to be the single-source care provider
• Improves care continuity and reduces treatment delays
D. Community Trust and Clinical Confidence
• Shows commitment to highest clinical standards
• Increases recruitment appeal to career-level EMS professionals
• Improves service branding and public recognition
E. Public Health and Outreach
• Enables programs like:
o Home safety visits
o Preventative health screenings
o Behavioral crisis intervention
VII. Benefits of a Localized Fire/EMS System
One of the most significant advantages of this transition is the return to a
locally operated, community-centered ambulance service—designed,
staffed, and led by those who live in and care deeply about our area.
This service will reflect our community’s identity and values, proudly bearing
the names of Marshall, Medina, and York. The people staffing our ambulances
will be familiar faces—your neighbors, coworkers, and friends—responding
with urgency, professionalism, and compassion during your time of need.
A locally operated ambulance service also strengthens our existing
relationships with fire, police, and regional EMS partners. The Marshall Fire
Department already maintains strong, cooperative connections across the
area, and a combined fire/EMS department will only enhance those ties.
Shared training programs, unified command structures, and improved
communication systems will allow for faster, more coordinated emergency
responses.
The integration of EMS into our fire department brings important operational
benefits. With full-time EMS personnel on duty, our fire department gains a
reliable staffing resource that supports fire operations as well. By cross-
training firefighters and EMTs, we create a versatile, flexible team capable of
meeting a wide range of emergency needs. The two staffing pools—fire and
EMS—can support each other, reducing pressure on our volunteers while
boosting overall response readiness.
For every fire incident, an ambulance would also be dispatched, allowing the
ambulance crew to assist with fireground operations when appropriate. In a
time where the future of volunteer fire departments is uncertain, this model
represents a proactive step toward long-term staffing sustainability and
operational resilience.
From a community perspective, the benefits are equally strong. Residents will
take pride in seeing ambulances in their neighborhoods that reflect their own
communities—Marshall, Medina, and York—staffed by dedicated individuals
who care deeply about serving locally. This pride extends beyond emergency
response. We will continue building relationships through public education in
our schools, outreach to local youth organizations, and collaboration with
elected officials and law enforcement to keep public safety efforts
coordinated and responsive.
Marshall Fire Department already has a successful fundraising tradition, this
is due to the amazing community support we receive. We believe this support
will grow with the addition of EMS services.
Additionally, our department has a strong record of grant success. Over the
years, we have secured federal, state, and private grant funding for gear, safety
equipment, and operational improvements. We will continue to pursue these
opportunities aggressively to reduce financial pressure on local taxpayers
while maintaining a high level of service.
By bringing EMS services under the same roof as our fire department, we
create a system that is more responsive, compassionate, and connected to
the people it serves. It is a model built on community values, operational
efficiency, and shared responsibility. Together, we can build a public safety
system that the community is proud of—today and for generations to come.
Benefits of Paramedic-Level Care
The implementation of a transporting EMS service at the paramedic level
offers substantial clinical and operational benefits for the community. With
licensed paramedics on board, Marshall Fire Department will be able to
provide Advanced Life Support (ALS) interventions immediately upon arrival—
without needing to wait for intercepts or external assistance. This translates to
faster, more effective treatment for critical emergencies like cardiac arrest,
respiratory distress, trauma, stroke, and diabetic emergencies.
Paramedics are trained to perform advanced airway management, interpret
12-lead ECGs, administer a wide range of medications, initiate IV and IO
access, and make rapid clinical decisions that can significantly improve
patient outcomes and save lives. Whether it's identifying a heart attack in the
field and activating a cath lab before arrival, or administering life-saving
interventions during a severe allergic reaction, paramedics bring hospital-
level care to the patient’s side.
From a preparedness standpoint, having paramedic-level care available 24/7
within the community adds a new layer of resilience and readiness. This level
of service will bring Marshall, Medina, and York in line with best practices for
prehospital care, ensuring our residents receive the highest quality treatment
available in the field. It also increases the department’s attractiveness to
highly skilled EMS professionals and enhances opportunities for advanced
training, protocol development, and clinical partnerships in the future.
Most importantly, it reinforces our mission: to provide exceptional,
compassionate care when our residents need it most—delivered by local
professionals who are invested in the health and safety of the community they
serve.
IX. Next Steps and Timeline
Timeline Action
Q2 2025 Initiate contract discussions with Sun Prairie EMS
Q3 2025 Hire Fire/EMS Chief; begin EMT staff scheduling
Q3 2025 Apply for non-transporting EMS license and prepare EMS
vehicle
January 1,
2026 Begin EMS first response operations (non-transporting)
Q2–Q3 2026 Begin planning and licensing for transporting EMS
Q3 2026 Conduct needs assessment for ambulances and
infrastructure
Q4 2026 Secure staffing for 2027 transport model; finalize budget
January 1,
2027 Launch Marshall-based transporting EMS service
________________________________________________________________________
X. Formation of an Intergovernmental Agreement and Oversight
Commission
In order to successfully operate a community-based EMS transport service,
an essential step will be the formation of an intergovernmental agreement
(IGA) between the Village of Marshall, Town of Medina, and Town of York. This
agreement will establish the framework for shared responsibility and
governance and define how fire and EMS services will be funded, staffed, and
managed across all three municipalities.
As part of this agreement, a new Fire, EMS, and Building Commission would
be formed to oversee the general operations of fire suppression, emergency
medical services, and the Public Safety Building. This commission would
function similarly to the existing EMS/PSB commission but with expanded
authority. It would include appointed representatives from each municipality
and meet on a regular schedule to review budgets, evaluate operational
performance, monitor staffing and resource allocation, and ensure policy
compliance across all three service areas.
Importantly, transitioning to this new model would also require a structural
change for the fire department. In order to assume EMS responsibilities as a
public entity, Marshall Fire Department would no longer operate as a private
corporation, but instead become a fully municipal department under shared
governance. This change offers an added benefit: local elected officials will
once again have direct control over their emergency medical services—
restoring accountability and responsiveness to the people they represent.
This commission model promotes collaboration, transparency, and long-term
planning, while ensuring that fire, EMS, and building operations are aligned
under a unified vision. By working together under a single commission, the
municipalities can share resources, reduce administrative duplication, and
provide consistent oversight—all while maintaining high standards of care and
service delivery.
To preserve continuity, morale, and effective operations during the transition
to a district-governed model, the Marshall Fire Department shall retain key
internal stipulations. These include the development and enforcement of
bylaws created by the membership that establish the internal organizational
structure of the department. These bylaws will outline the processes by which
new members are recruited and brought into the department, how
probationary status is completed, how volunteer fire officers are elected, and
how full-time staff—including the Fire & EMS Chief—are selected. As a
stipulation, the department membership shall continue to play an active role
in selecting both volunteer and full-time personnel. This member-led
structure reflects current practices and is intended to ensure strong morale,
smooth transitions, and continuity of the department's longstanding culture
and operational excellence.
XI. Conclusion and Call to Action
This proposal represents more than just a plan to provide emergency medical
services—it represents a pivotal opportunity to shape the future of public
safety in the communities of Marshall, Medina, and York. With the dissolution
of Marshall Area EMS and the increasing costs—and shifting priorities—of
contracted EMS providers, we are faced with a critical decision: do we go
down a path that puts essential emergency care in the hands of a for-profit
entity, or do we take back control and create something stronger, more
accountable, and deeply rooted in our community?
The Marshall Fire Department respectfully asks our elected boards to strongly
consider our proposal for a locally operated, community-based EMS system.
A system that reflects the values, priorities, and needs of the people we serve
every day. For nearly 110 years, our department has been entrusted with fire
protection for these communities. That trust has been built on transparency,
professionalism, dedication, and reliability. Now, we are ready to expand that
mission to include EMS—offering not just a service, but a commitment to
excellence and compassion.
This is not a leap into the unknown. It is a well-planned, phased transition that
starts with a non-transporting EMS response model in 2026 and evolves into a
full, paramedic-level transporting service by 2027. Throughout this journey, we
have laid out the staffing structure, funding strategies, training components,
operational plans, and governance model needed to ensure success. Our
proposal is both realistic and scalable—built to serve the needs of today while
positioning us for the demands of tomorrow.
Most importantly, this model allows us to put the community first. Unlike for-
profit EMS agencies that may prioritize interfacility transfers and revenue-
generating calls, our focus will be entirely on the citizens of Marshall, Medina,
and York. Our responders won’t be chasing profit margins—they’ll be focused
on providing life-saving care with compassion, urgency, and professionalism.
Having a locally operated ambulance service means control stays in your
hands—the hands of elected officials and community leaders who
understand the unique needs and challenges of the area. It means faster,
more reliable service. It means better coordination with fire and police
departments. And it means that when a resident dials 911, the person
responding is a trained professional who lives nearby, knows the community,
and treats every patient with the respect and dignity they deserve.
This plan also proposes the creation of a Fire, EMS, and Building
Commission—a formal intergovernmental agreement between Marshall,
Medina, and York. This commission would oversee general operations,
budgeting, and policy-making across all three services, ensuring consistent
oversight and fair representation. Through this structure, local leaders will
have a direct say in how services are managed, maintained, and funded—a
benefit that does not exist under outsourced EMS contracts.
We also recognize that this transition requires resources and investment. That
is why we have outlined a detailed staffing and financial plan that includes the
phased hiring of full-time firefighter/paramedics, while also leveraging part-
time and LTE staff to maintain flexibility and cost-efficiency. The addition of
full-time EMS staff will not only benefit our ambulance operations, but will
also strengthen our fire department, reducing reliance on already
overburdened volunteer firefighters and allowing for shared responsibilities in
inspections, public education, equipment checks, and emergency response.
In addition to operational benefits, this transition enhances our community
engagement. As we’ve done for years, we will continue to build relationships
with local schools through career education programs, support groups like the
Boy and Girl Scouts through tours and learning opportunities, and develop
cooperative partnerships with neighboring departments for joint training,
shared staffing, and mutual aid—strengthening regional resilience and
sustainability.
We also want to emphasize our strong history of fundraising and grant writing.
Marshall Fire Department has successfully secured funding for gear, and
technology through grants, and that same level of dedication will be applied to
EMS. We may explore that, with community support, we can raise funds for
EMS-specific equipment like cardiac monitors, stretchers, and advanced
airway tools—just as we’ve done for fire suppression needs. We will continue
to make every reasonable effort to minimize costs to taxpayers while still
delivering a top-tier service.
A locally operated EMS system also means that equipment and vehicles bear
our community’s name, a symbol of pride and ownership. It’s a service the
community can rally behind and one that reflects our shared values of public
service, compassion, and unity. This is not just an ambulance—it’s a
representation of who we are.
Paramedic-level care elevates the quality of treatment available to our
residents. Our ability to deliver advanced life support—cardiac monitoring, IV
administration, airway management, and rapid medical decision-making—
ensures our community receives the same level of care found in larger
metropolitan areas, without the delays or limitations often seen in rural
contracting models. This enhanced level of care will save lives, improve
outcomes, and provide peace of mind to every family in our jurisdiction.
And finally, perhaps most importantly, we remind our boards: you know us.
You know our commitment. You’ve seen it on fire calls, in parades, at pancake
breakfasts, during trainings, and in moments of great community need. We’re
not a business seeking profit, we’re your neighbors, your friends, your first
responders. Our loyalty is to this community and this community alone.
In closing, we ask you to weigh this proposal not only by its numbers, but by its
values. Ask what kind of EMS system best reflects the character of Marshall,
Medina, and York. Ask what system offers the greatest accountability,
flexibility, and potential for growth. Ask who is best suited to carry forward the
responsibility of emergency care in this community.
We believe the answer is clear. Let’s build something we can all be proud of.
Let’s say yes to a locally run EMS system. Let’s bring EMS back home, under
the leadership of a department that has already proven its dedication for more
than a century.
Entrust us with EMS—just like you have with fire for the past 110 years.
Let’s give our residents the service they deserve. Let’s do this together.
COSTS
Financial Considerations and Cost Strategy
Introduction
The Marshall Fire Department’s proposal for phased EMS implementation is
structured to provide sustainable, community-controlled emergency medical
services without unnecessary financial burden. This transition will require
investment—both operational and capital—but is carefully designed to
minimize long-term costs through phased roll-out, equipment recovery, grant-
seeking, and shared resource strategies.
The financial plan outlined here reflects a pragmatic and proactive approach
to budgeting that incorporates:
• Realistic estimates based on regional benchmarks and internal
modeling
• A flexible staffing structure that evolves over time
• A focus on reusing previously purchased public assets
• Readiness to pursue grants, collaborative cost-sharing, and
conservative revenue projections
This section includes pre-launch costs in 2025, detailed cost projections for
Phases 1 and 2, anticipated capital needs, intergovernmental cost-sharing
logic, and comparisons to alternative EMS models.
2025 Pre-Implementation Costs and Contingency Planning
To ensure operational readiness for EMS go-live in January 2026, several
critical expenses are anticipated before the end of 2025:
1. EMT-Basic Certification for Firefighters
To build internal EMS capacity, MFD is budgeting for seven current firefighters
to attend EMT-Basic certification training. This training will provide the
department with a reliable internal pool of EMS responders and reduce long-
term dependence on external staffing.
• Estimated cost: $7,900
• Funding source: Current Public Safety Building (PSB)/MFD operating
funds
2. EMS Startup Supplies and Equipment Preparation
In order to be operational on Day 1 of 2026, MFD will need to begin acquiring
startup EMS supplies before the calendar year turns. These include
consumables, basic airway and trauma gear, uniforms.
• Estimated timing: Q4 2025
• Funding source: PSB/MFD budget, pending spending review
3. Fire & EMS Chief Early Start
To ensure successful program development and adequate leadership
preparation, it is proposed that the full-time Fire & EMS Chief begin
employment in December 2025, roughly three weeks ahead of the official
service launch. This short transition will allow the Chief to:
• Familiarize with MFD operations
• Establish EMS systems and processes
• Finalize licensing and coordination
• Begin staffing outreach and onboarding
The first payday for the Chief would occur in January 2026 and would be paid
using early 2026 funds.
Contingency Planning: While all 2025-related costs are expected to be
absorbed within the existing MFD/PSB budget, the department acknowledges
that unforeseen expenses or overlapping facility/department needs could
occur. If so, a contingency plan will be developed and coordinated with the
governing municipalities to ensure financial stability without compromising
readiness.
Phase 1 – 2026: Non-Transporting EMS Service
Projected MUNI Contributions MFD Budget Increase: $265,000 – $277,000
This increase covers:
• Routine fire department operating increases
• EMS implementation costs: staffing (Chief, Lieutenant, POC EMTs),
licensing, insurance, training, and equipment recovery
Expected Returned Equipment from Sun Prairie EMS (originally from
MAEMS):
• 1 LUCAS device
• 1 suction unit
• 2 glucometers
• 2 pulse oximeters
• 2 BP cuff sets
• 2 stethoscopes
• Oxygen bottles
• 2 thermometers
This reclaimed equipment reduces start-up costs and reuses taxpayer-funded
assets efficiently.
Phase 2 – 2027: Full ALS Transporting EMS Service
Additional MUNI Contributions Increase Over 2026 Baseline: $230,000 –
$245,000
Covers:
• Three full-time firefighter/paramedics (48/96 shift)
• Full ALS ambulance operations
• Expanded supply usage, medication, maintenance, and oversight
• DOES NOT INCLUDE 2027 BILLING SHORTFALLS DUE TO NO Q4 2026
BILLING RECEVIED.
EMS Revenue Expectations:
• Projected billing revenue: $240,000 annually
• Revenue shortfall in 2027 is expected as billing begins with no
previous-year volume. Total in 2027 is expected to be $45,000-
$60,000 less.
• Revenue stabilizes by 2028, supporting long-term cost recovery
Capital Equipment Investments
Ambulances
Preferred Option:
• Order a new ambulance immediately after plan approval (2025)
• Estimated cost: $375,000–$425,000
• Delivery by 2028
• Both 2013 and 2018 Lifeline ambulances retained through 2027; 2018
becomes reserve in 2028
• Second ambulance purchase planned for 2033
Alternative Option:
• Remount the 2018 Lifeline in Q1 2027
• Estimated cost: ~$200,000
• Still requires new ambulance purchase by 2029 for long-term fleet
sustainability
Cardiac Monitors
• Two monitors required for ALS (primary and backup units)
• Estimated cost: $40,000–$60,000 each
• Refurbished options may be considered short-term but are not
preferred for reliability
“Jump” Car
• We would like to minimize the use of current FD vehicles for use as the
fly car. We are anticipating getting one of the ambulances back. May
look into that as the option for responding to emergencies in. If a non-FF
is on duty, they may use that to respond.
• Marshall FD is further developing a need for a second SUV anyways for
our operations as a support vehicle. Vehicle would be used to
transporting firefighters to classes, delivering supplies to scene, traffic
control, etc. We spend funds annually on reimbursement for members
that travel for classes, this would reduce that cost.
• This may be something we request down the road anyways, and this
may be a good time for that.
• Estimated cost: $50,000 - $90,000 (fully outfitted)
• May be cost sharing opportunities out of fundraising funds.
Cost-Sharing Between Municipalities
Proposed Cost-Sharing Formula
To ensure the fair and sustainable funding of fire and EMS services across the
Village of Marshall, Town of Medina, and Town of York, the Marshall Fire
Department is proposing a comprehensive cost-sharing formula that
distributes annual expenses in a balanced and data-driven manner.
This proposed formula is the result of careful analysis and deliberation, taking
into account the need for consistency with current fire department funding
methods, while also recognizing service demand patterns and community
impact as the department expands into a full-service EMS provider.
The cost-sharing structure breaks the total annual fire and EMS district budget
into three distinct components, each weighted based on a specific,
measurable factor:
1. Equalized Property Value – 34.20% of Total Budget
A portion of the total fire and EMS budget—34.20%—will be shared between
the three municipalities based on their equalized property value percentages
as determined by the Wisconsin Department of Revenue.
This segment of the formula is designed to reflect each municipality’s relative
tax base and financial capacity, and is intended to fund the fire department
portion of the overall budget. This structure maintains continuity with the
existing fire department cost-sharing model, ensuring a consistent and
predictable approach to fire-related expenses, including apparatus
maintenance, training, turnout gear, and facility operations.
By tying this portion of the budget to wealth and assessed value, the formula
ensures that the municipalities contribute equitably based on their financial
size, without placing a disproportionate burden on less-resourced
communities.
2. Population – 43.86% of Total Budget
The largest share of the budget—43.86%—will be allocated based on each
municipality’s percentage of the total district population.
This method acknowledges that the demand for EMS services correlates
strongly with population size. More residents result in more 911 calls, higher
call volume potential, and greater need for service coverage. Allocating this
portion of the budget by population ensures that each community contributes
relative to the number of people served by the fire and EMS system.
This approach is commonly used in regionalized service models and provides
a clear, data-based link between population size and proportional cost
responsibility.
3. Previous Year Call Volume – 21.94% of Total Budget
To ensure that resource use and actual service demand are accounted for,
21.94% of the total fire and EMS budget will be shared based on each
municipality’s call volume for EMS incidents from the previous calendar year.
This part of the formula creates a direct connection between service
utilization and cost, rewarding communities that use fewer services and fairly
charging those with higher incident volume. It reflects the principle that cost
responsibility should, in part, follow demand.
Call volume will be tracked using incident data from the department’s CAD
and ePCR reporting systems and reviewed annually to update the allocation.
Transitional Formula – 2026 Only
To allow for a simple and stable financial transition during Phase 1 (non-
transporting EMS service), a temporary formula will be used only for the 2026
budget year:
• 49% of the total 2026 fire/EMS budget will be allocated based on
equalized property value
• 51% of the total 2026 fire/EMS budget will be allocated based on
population
This interim formula simplifies the cost-sharing process during the non-
transport year by excluding call volume, which will only become relevant once
transporting EMS data is available in 2027. It maintains consistency with past
fire budgeting while beginning to reflect EMS demand through population
metrics.
Funding Strategies & Collaborative Cost Reduction
Grant Opportunities
• AFG (Assistance to Firefighters Grant) – vehicles, gear, monitors
• WI EMS Flex/Rural EMS Equipment Grants
• WI EMS FAP Funds
• HUD CDBG Loan Programs – eligible for ambulance or facility upgrades
MFD Grant Success to Date:
• Nearly $50,000 in grants awarded over the past two years for:
o PPE
o PPV ventilation fans
o Airbags
o Fireground equipment
o Drone program
Regional Cost-Saving Collaborations
In addition to its internal financial planning, the Marshall Fire Department
recognizes the importance of regional cooperation as a critical strategy for
cost control, resource optimization, and long-term sustainability. The
department is committed to actively pursuing collaboration with neighboring
fire and EMS agencies to reduce duplication, increase buying power, and
enhance service delivery across community lines.
These efforts will not only help offset local costs but also strengthen
relationships with neighboring departments, improve interoperability, and
provide shared benefits to taxpayers throughout the region.
Key collaboration areas being explored include:
• Shared EMS Billing Platform
By working with nearby EMS providers to utilize a common billing and
revenue recovery system, departments can reduce administrative
overhead, streamline patient account handling, and potentially secure
better contract terms through collective volume. A unified billing model
could also make it easier for residents to understand and resolve
invoices, improving public satisfaction.
• Joint Purchasing for EMS Supplies and Fire Equipment
The department will seek bulk purchasing agreements with other
agencies for commonly used items such as medical supplies, PPE,
turnout gear, fire hose, and medications. Buying as a regional group can
dramatically lower per-unit pricing, secure volume discounts, and
create more predictable inventory cycles.
• Shared Staffing Pools
MFD will explore forming or joining a regional part-time staffing pool,
where EMTs, paramedics, and firefighters are pre-cleared to work shifts
in multiple departments. This allows agencies to fill gaps more easily,
manage unexpected absences, and share highly skilled personnel—
particularly during low staffing periods or high call volumes.
• Shared Maintenance Contracts and Mechanics
The department supports the idea of cooperative vehicle maintenance
agreements, including shared contracts with certified ambulance and
fire apparatus mechanics. This could reduce downtime, lower repair
costs, and ensure consistency in fleet maintenance. Additionally,
access to specialty repair services (e.g., hydraulic rescue tools, onboard
electronics) could be coordinated regionally.
• Mutual Training Programs and Shared Props
MFD is committed to co-hosting joint fire and EMS training events with
surrounding departments. This includes the development or joint use of
training props such as burn containers, forcible entry simulators,
vehicle extrication frames, and EMS simulation mannequins. Shared
training improves inter-agency coordination during emergencies and
stretches local training budgets further.
By prioritizing these collaboration strategies, Marshall Fire Department aims
to maximize every tax dollar, avoid unnecessary equipment and service
duplication, and promote a regional culture of cooperation. These
partnerships will help ensure that both current and future fire and EMS
operations remain fiscally responsible, resilient, and community-focused.
"Apples-to-Apples" Comparative Pricing
If this plan is not adopted, expected costs for fire department will be the
following, The EMS alone price is how our EMS cost would compare to other
EMS options that may be on the table.
• Fire Budget Alone: (anticipated MFD budget cost if were to remain a
fire-only entity)
o 2026: $252,400
o 2027: $263,000
• EMS Alone:
o 2026: $267,000-$275,000
o 2027: $495,000–$515,000
Risk of State Revenue Loss – ACT 12
Wisconsin’s 2023 Act 12 requires municipalities to report EMS spending and
maintain current service levels. Downgrading EMS service could result in up to
a 25% reduction in State Shared Revenue, creating additional budget pressure
across all three communities. This proposal is ensuring paramedic level care
continues to be provided to our community.
Sample TOTAL (Fire & EMS) Budget Breakdown
**The following are ESTIMATES ONLY of the budget impacts minus billing
revenue for Marshall, Medina and York. These are based on equalized value
and population from 2024. We also are using budget prediction, may be
subject to change.**
These are the total percentages put together, may be used for when
purchasing capital items. Fire expenses (fire trucks, airpacks, etc) would use
the fire percentages, and EMS expenses (ambulances, monitors, etc) would
use the EMS percentages. This is based off of 2027 numbers
Conclusion
This cost plan reflects a balanced, forward-thinking investment in public
safety. It provides:
• Predictable phase-based budget growth
• Responsible reuse of existing assets
• Flexible capital planning
• Clear funding pathways
• Collaborative cost-saving strategies
By acting now, the Village of Marshall, Town of Medina, and Town of York can
secure a modern, efficient, community-led EMS service that avoids long-term
cost escalation, preserves local control, and enhances emergency response
for years to come.
Source: Town of Medina website. First collected Oct 20, 2026.