00-Main St Committee Packet Feb 19 2025
City of Oconto Falls · Oconto County · meeting of Feb 19, 2025 · Agenda packets
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Main Street Committee December 18, 2024
CITY OF OCONTO FALLS
MAIN STREET COMMITTEE MEETING
Council Chambers – Municipal Building
500 N. Chestnut Avenue
Oconto Falls, WI 54154
WEDNESDAY DECEMBER 18, 2024 – 8:00 AM
MINUTES
City Administrator Wills called the meeting to order at 8:00 am.
1. Roll Call
Present: Chairman Barb Salscheider – Salscheider’s Antique Bar
Peter Wills – City Administrator
Peter Bruesch – Coachlight Inn
Jayme Sellen –TEDCOR,
Melanie Rice – The Flower Shoppe
Also Present: Mayor Clint Braun, Deputy Clerk Jenny Friedman, Building Inspector
Jane Meissner, Fire Chief Tim Magnin,
Absent: Danielle Kline-Oconto Falls Chamber, Stephanie Holman-Senn Hometown
Insurance, Ashley Bahrke – City Alderman
DISCUSSION AND POSSIBLE RECOMMENDATION/ACTION ON THE
FOLLOWING:
2. Approval of Main Street Committee Minutes- 10-16-2024
Motion: Bahrke/Salscheider
Motion to approve Main Street Committee Minutes-10-16-2024.
Voice Vote: All present voting aye - MOTION CARRIED
Old Business
3. Downtown Zoning Ordinances
A. Ordinance Enforcement-Zoning & Building Conditions
Building Inspector Meissner and Fire Chief Magnin gave an update on the
properties that they have reviewed and the findings for any violations. The
process of what happens if there are any violations found were gone through with
Main Street Committee. Fire Chief Magnin has completed all of his inspections
for Main Street.
NO ACTION TAKEN
B. Oconto Falls’ Nuisances Ordinance Ch348 Enforcement
i. § 348-4 (L) Sec. 3: Commercial Buildings in (C-1) Dist Window
Coverings
2
Main Street Committee December 18, 2024
ii. § 348-9 Chronic Nuisance Premises
iii. Public Informational Meeting December 18 12:00 to 1:00pm Re Sec
348-4 Public Nuisances
The Public Informational Meeting will be held today at 1:00 pm. This is to
help inform the public of when 348-4 (L) Sec. 3: Commercial Buildings in
(C-1) Dist Window Coverings will take effect and allow questions and
answers.
NO ACTION TAKEN
4. WEDC Connect Communities-Officially Accepted
A. WEDC Connect Communities Resources
B. WEDC Fiscal Year 2025 Events & Trainings
The City of Oconto Falls has been officially accepted into the WEDC Connect
Communities. There are trainings and events that will be available.
NO ACTION TAKEN
5. American Express-Small Business Saturday November 30th follow up.
Small Business was Saturday November 30,2024. Barb Salscheider distributed the
Small Business bags to the business on Main Street so that they could give out to their
customers.
NO ACTION TAKEN
6. Christmas Event December 5th Event Application
The Christmas Event had a horse drawn wagon ride, activities for the children, Food
Trucks and shopping on Main Street. There was a great turn out and for the scavenger
hunt there was two hundred and eighty-eight participants that turned in their scavenger
hunt sheet.
NO ACTION TAKEN
New Business
7. Downtown Design Review Application-None
8. Next meeting -February 19, 2025 8am
9. Adjournment
Having no further discussion, City Administrator declared the meeting adjourned at 8:57am.
_______________________________
City Administrator Peter A. Wills
Notice was given to the public at least 24 hours prior to this open meeting - agenda was
forwarded to newspapers and any news media who have requested the same – agenda was posted
at City Hall, Oconto Falls Community Library, and on the city website at: cityofocontofalls.com
City of Oconto Falls, WI General Commercial District (C-1).
https://ecode360.com/print/OC2755?guid=9810453 1/5
Chapter 480. Zoning
Article II. Zoning Districts and Zoning Map
§ 480-8. General Commercial District (C-1).
[Amended 8-12-2008 by Ord. No. 08-004; 11-8-2011 by Ord. No. 11-004; 7-11-2023 by Ord. No. 23-008]
A. The C-1 District is intended to provide an area for the business and commercial needs of the
community.
B. The following uses of land are permitted in this district:
(1) All typical retail and/or wholesale stores or shops.
(2) All types of taverns, bars, restaurants.
(3) Hotels, motels and rooming houses. A homeless shelter, transitional living, halfway house,
sober house, recovery house or similar facility is not permitted.
(4) Professional offices.
(5) Public meeting places.
(6) Banks and other financial institutions.
(7) Gasoline service stations.
(8) Establishments for the sale and service of motor vehicles.
(9) Trucking companies.
(10) Establishments for the sale and service of appliances.
(11) Laundry and dry-cleaning establishments, both self-service and owner-operated.
(12) Recreational businesses.
(13) Parking lots.
(14) Warehouses.
(15) Churches.
(16) Apartments above the first floor of commercial use. Minimum 600 square footage.
(17) Residential space in the rear of commercial space, non-street facing. Minimum 600 square
footage.
(18) Existing one family detached dwellings.
(19) Two-family buildings (includes duplexes) and multifamily buildings.
(20) Two-unit and three-unit apartments, above first floor.
(21) Multifamily residential building (four (4) or more units per structure).
C. The following are permitted as conditional uses within this district. Such use shall be subject to the
consideration of the Planning Commission with regard to such matters as the creation of nuisance
City of Oconto Falls, WI General Commercial District (C-1).
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conditions for the public or for the users of nearby areas, the creation of traffic or health hazards and
other factors:
(1) Establishments for the sale or storage of lumber or other building materials.
(2) Construction firms and construction equipment storage.
(3) Farm equipment dealers and dealers in garden equipment, including power mowers.
(4) Hay, grain and feed stores.
(5) Greenhouses and nurseries.
(6) Small shops for the sale and manufacture of machine elements.
(7) Farm and garden supply stores.
(8) Dealers in coal, wood fuel, and ice.
(9) Fuel oil dealers.
(10) Dealers in liquified petroleum gas (bottled gas).
(11) Equipment rental and leasing services, that is, establishments which rent or lease
construction equipment, floor sanding and waxing machines, ladders, scaffolds, tools, chairs
or other furniture, or other types of machines, equipment or similar items.
(12) Bowling alleys.
(13) Skating rinks.
(14) Commercial sports clubs, athletic fields, arenas, and similar facilities.
(15) Golf courses open to the public.
(16) Golf or baseball driving ranges, archery ranges, miniature golf courses, and similar facilities.
(17) Golf clubs and country clubs open to members but not to the general public.
(18) Drive-in motion-picture theaters.
(19) Amusement parks.
(20) Travel trailer parks in accordance with Chapter 335 of the City Code.
(21) Summer resorts, winter resorts, tourist cottages or cabins, commercial camping and tenting
areas, ski lodges and resorts, children's camps, and similar establishments.
(22) Establishments primarily engaged in renting locker space for the storage of food products,
including refrigerated storage of food products, and including those establishments which
provide services or facilities for processing, preparing, or packaging food for such storage.
(23) Adult entertainment establishments in accordance with Chapter 160 of this Code.
D. Within the C-1 District the following standards shall apply:
(1) Maximum building height: 45 50 feet.
(2) Maximum or minimum building area: none.
(3) Minimum front yard setback: 30 feet or to match adjacent buildings.
(4) Minimum rear yard setback: 25 feet or to match adjacent buildings.
(5) Minimum side yard:
(a) Fireproof construction: none.
City of Oconto Falls, WI General Commercial District (C-1).
https://ecode360.com/print/OC2755?guid=9810453 3/5
(b) Nonfireproof construction: 7.5 feet.
(6) Minimum lot width:
(a) Fireproof construction: 25 feet.
(b) Nonfireproof construction: 45 feet.
(7) Off-street parking: one space for every 325 square feet of floor area. Off-street parking may be
provided on site or on an adjacent lot, or the equivalent improved space may be donated to the
City for a municipal parking lot subject to approval by the Common Council.(Propose Eliminate)
(8) Off-street parking, places of public gathering: one space per five seats. (Propose Eliminate)
(9) Truck unloading area: sufficient space so that no streets or alleys need be blocked
(10) Hay, grain and feed stores. (Duplicate Eliminate)
(11) Greenhouses and nurseries.
(12) Small shops for the sale and manufacture of machine elements.
(13) Farm and garden supply stores.
(14) Dealers in coal, wood fuel, and ice.
(15) Fuel oil dealers.
(16) Dealers in liquified petroleum gas (bottled gas).
(17) Equipment rental and leasing services, that is, establishments which rent or lease construction
equipment, floor sanding and waxing machines, ladders, scaffolds, tools, chairs or other
furniture, or other types of machines, equipment or similar items.
(18) Bowling alleys.
(19) Skating rinks.
(20) Commercial sports clubs, athletic fields, arenas, and similar facilities.
(21) Golf courses open to the public.
(22) Golf or baseball driving ranges, archery ranges, miniature golf courses, and similar facilities.
(23) Golf clubs and country clubs open to members but not to the general public.
(24) Drive-in motion-picture theaters.
(25) Amusement parks.
(26) Travel trailer parks in accordance with Chapter 335 of the City Code.
(27) Summer resorts, winter resorts, tourist cottages or cabins, commercial camping and tenting
areas, ski lodges and resorts, children's camps, and similar establishments.
(28) Establishments primarily engaged in renting locker space for the storage of food products,
including refrigerated storage of food products, and including those establishments which
provide services or facilities for processing, preparing, or packaging food for such storage.
(29) Adult entertainment establishments in accordance with Chapter 160 of this Code.
E. Within the C-1 District the following standards shall apply: (DUPLICATE ELIMINATE)
(1) Maximum building height: 45 feet.
(2) Maximum or minimum building area: none.
City of Oconto Falls, WI General Commercial District (C-1).
https://ecode360.com/print/OC2755?guid=9810453 4/5
(3) Minimum front yard setback: 30 feet or to match adjacent buildings.
(4) Minimum rear yard setback: 25 feet or to match adjacent buildings.
(5) Minimum side yard:
(a) Fireproof construction: none.
(b) Nonfireproof construction: 7.5 feet.
(6) Minimum lot width:
(a) Fireproof construction: 25 feet.
(b) Nonfireproof construction: 45 feet.
(7) Off-street parking: one space for every 325 square feet of floor area. Off-street parking may be
provided on site or on an adjacent lot, or the equivalent improved space may be donated to the
City for a municipal parking lot subject to approval by the Common Council.
(8) Off-street parking, places of public gathering: one space per five seats.
(9) Truck unloading area: sufficient space so that no streets or alleys need be blocked.
F. Downtown design review overlay district.
(1) Applicability. No person may erect, construct, reconstruct, move, or enlarge a commercial
structure or commercial building or alter a commercial buildings or commercial structure's
exterior architectural features or signs until a certificate of appropriate ness has been approved
by the Main Street Committee of the City of Oconto Falls. A certificate of appropriateness shall
be in addition to any required building permit. A certificate of appropriateness shall not be
required for interior alterations or design features not subject to any public view or for ordinary
repairs and maintenance to the exterior of any structure or building where the purpose of such
work is to correct any decay or damage and to restore, as nearly as practicable, its prior
condition. The Main Street Committee has the authority to issue a certificate of appropriateness
for a sign or repainting of existing features within the District.
(2) Boundaries. The Downtown Design Review Overlay District shall include all commercial
properties located within the area shown:
City of Oconto Falls, WI General Commercial District (C-1).
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measures or conditions of the Plan Commission, Board of Appeals, or other governmental body or
official exercising authority under this chapter, shall be subject to a forfeiture not to exceed $2,000.
Each day such violation continues shall be deemed a separate offense.
From: WEDC Downtown
Subject: Main Street Awards Invitation
Date: Monday, February 3, 2025 12:41:50 PM
Attachments: image001.png
image002.png
Please see below for the invitation and registration link for our annual Main Street awards. Hotel block information will pop up after
you register. Individual and group registration options are available. Hope to see many of you there!
You are cordially invited to the
34th Annual Wisconsin Main Street Awards!
Thursday, March 13th at 5 PM
Mabel Tainter Memorial Theater
Menomonie, WI
Early Bird $40 per ticket
(Until February 14th)
$50 after February 14th
Please Register by: Saturday, March 8th
For more information and to register:
Individual: https://wedc.eventsair.com/34th-annual-main-street-awards/main-
street-registration
Group: https://wedc.eventsair.com/34th-annual-main-street-awards/main-street-
awards-2025-group-registration
Errin Welty, CEcD, EDFP
Senior Downtown Development Director
Wisconsin Economic Development Corporation
errin.welty@wedc.org
+1.608.210.6832
Wisconsin Rapids, WIJune 16-18, 2025
The CEC Conference is back, this time in
Wisconsin Rapids. This conference “about
small towns, for small towns,” is for
economic developers, local government
leaders, and community champions. Not your
typical conference, CEC features
programming about entrepreneurship in
smaller communities, featuring the local
leaders, local businesses, and local cultures
of a Wisconsin town.
Rivers of opportunities are flowing from
Wisconsin Rapids, and economic
development professionals will take home
new ideas about planning and infrastructure
projects, entrepreneurial ecosystem
development, agritourism, placemaking,
and community partnerships.
SAVE THE DATESAVE THE DATE
Discover the spirit of Wisconsin Rapids, a
city redefining its future. Once known as
"The Paper City," this community is now a
hub of entrepreneurial energy,
revitalizing its downtown along the
scenic Wisconsin River.
Join us for engaging workshops led by
local innovators along historic Grand
Avenue, take a stroll across the river’s
picturesque bridges, and celebrate the
region’s cranberry heritage. Experience
how this underdog community is forging
a new chapter of growth and creativity in
Central Wisconsin.
Questions? Please contact Maggie
Cornelius, mmcornelius@wisc.edu.
Featured CommunityAbout the Event
Building Bridges, Empowering Entrepreneurs: Register Here!
2352 S Park St Suite 303 Madison, Wisconsin 53713 (608)210-6700 wedc.org Pg 1
DESIGN
Design is one of the key pillars of the Main Street Four Point Approach. It
focusses on the physical appearance of downtown, which can influence
whether people want to shop, etat, live, or work in a district. These areas a
made up of older and historic buildings from different eras, which help to
make each district unique, and distinguish it from all others.
Areas of focus include building improvements, new infill construction,
streetscape and public space improvements, business signage, wayfinding
signage, visual merchandising, sustainability, and utilizing various historic
preservation tools.
Design-related projects touch on many other aspects of a Main Street
program. Economic Vitality and Design committees often work hand-in-hand
on things like financial incentives, design guidelines, visual merchandising,
and marketing buildings and spaces for sale or lease. Promotions and
Design committees often work together in creating streetscapes and
outdoor spaces that can be used for a variety of different uses and events.
INCREMENTAL AND LONG-TERM
Design projects vary dramatically in scope and complexity. They can include
nore straight-forward initiatives such as alley clean-up efforts, installing
public art, maintaining planters, and simple façade improvements. Or they
can consist of projects that require long-term planning, such as streetscape
and road construction, complete building renovations, new development,
and more.
It’s important that each project is designed to enhance the irreplaceable
historic character of the downtown without destroying or diminishing it. This
doesn’t mean that splashes of art and color and “funkiness” can’t be used.
In fact, historic districts are often the perfect backdrop for such things. But
design committees can be the perfect group to ensure a balance between
the two.
NEW APPROACHES TO VOLUNTEERISM
Volunteerism has changed in the past decade. People are more willing to
devote time to a specific project rather than attend monthly committee
meetings. Since Main Street is so heavily reliant on volunteers, communities
must adapt to this trend. The good news is that most design-related
projects are perfectly suited to this type of approach. Most design projects
have definitive start and end dates, and often result in something visual and
concrete in the end. This makes volunteers feel like they’ve played a
significant part in the revitalization of their community. This is vitally
important for recruiting them again, or when searching for additional
volunteers.
DESIGN
Main Street Four Point Approach
Various design photos (from top) restored
façade on Historic King Drive in Milwaukee,
banners in Fond du Lac, Mural in Detroit
2352 S Park St Suite 303 Madison, Wisconsin 53713 (608)210-6700 wedc.org pg 2
DESIGN
Main Street Four Point Approach
COMMON DESIGN-RELATED PROJECTS
There are countless design-related projects that Main Street programs have
tackled over the past few decades. Below are some common ones in a few
of the key areas of design; building improvements, visual merchandising,
public spaces, and promoting history. Some may be short-term, long-term,
or have elements of both. Some could be done fairly simply, while others
may require a budget and a workplan. But regardless of the scope, each
should fit within the overall goals and objectives set by the Main Street
board.
BUILDING IMPROVEMENTS
Utilize Wisconsin Main Street design assistance
Businesses and property owners within designated Main Street districts (or
Gold-Tier Connect Communities) have access to free schematic renderings
for facades, new construction, signs, or small scale outdoor spaces.
Create (or review) local design-related financial incentives
Work with local entities to provide financial assistance such as façade or
sign grants, building improvement loans, upper floor housing initiatives,
white box improvements, etc.
Create/review local ordinances, guidelines & design review process
Work with local entities to make sure all zoning ordinances and design
guidelines reflect the district’s goals regarding historic preservation,
signage, building improvements, new construction, occupancy, vacancy,
demolition, etc. and that any local incentives are tied to these guidelines.
Create one-stop info packet for property owners
Compile info on all local resources (design assistance, incentives, guidelines,
permit procedure, etc.) into a printed and online packet.
Form a “block captain” or “ambassador” program
Assign volunteers to be the point of contact or liaison between Main Street
and businesses/property owners in each segment of the district
Conduct annual “block walks” and clean-up days
Organize a group to walk through downtown and determine the most
pressing building or streetscape needs. Use this data to customize
incentives based on those needs. Also organize downtown cleanup days in
the spring and fall for alleys, sidewalks, and simple building maintenance.
Consider creating a “face lifters” group
Provide assistance to property owners in need of simple (and safe) exterior
building maintenance (cleaning, paint touch-up, decorating vacant
storefronts, etc.)
Main Street communities should take
advantage of the free design assistance
available through Wisconsin Main Street
Providing requirements, guidance, and
incentives for property owners to make
appropriate building improvements is essential
to preserving a downtown’s existing
architecture and historic character
2352 S Park St Suite 303 Madison, Wisconsin 53713 (608)210-6700 wedc.org pg 3
DESIGN
Main Street Four Point Approach
Training property owners, contractors,
designers, carpenters, and even code officials
about proper buildng renovation techniques is
important, since most people have experience
with new construction, not historic renovations.
BUILDING IMPROVEMENTS (CONTINUED)
Conduct training sessions
Bring in local or statewide experts to present a series of design-related
training sessions or webinars on topics such as building maintenance,
accessibility, incentives, etc.
Enhance access to local building trades
Create a “preferred contractor” list of those who’ve either attended
relevant training, or have done quality work in the district. Also work
with local schools to create apprenticeship programs for disappearing
building trades, such as window restoration, brick repair, etc.
Fund as-built drawings
Floor plans showing existing layout of buildings is a necessary tool for
property owners seeking architectural services, code review, permits, or
grants. Work with local schools or design firms to provide this service to
property owners for a free or reduced cost.
Conduct a downtown building inventory
Compile data such as address, square footage, ownership, age, unique
features, historic status, zoning class, taxes, assessed value, last
purchase price/date, etc.
Create a construction tool lending library
Compile various often-used construction tools, such as scaffolding,
ladders, scissor lifts, hard hats, harnesses, hand tools, power tools, etc.
for property owners to borrow from.
Create a design resource library
Compile how-to guides on window restoration, brick cleaning, ADA, flood
mitigation, mold remediation, etc.
VISUAL MERCHANDISING
Create a window display lending library
Compile various window display props, mannequins, lights, fabric, paper,
boxes, crates, ladders, etc. for business owners to borrow from.
Develop a window display mentorship program
Recruit talented local merchandisers to assist neighboring business
owners with their displays, or to create displays in vacant storefronts.
Create seasonal window display contests
Develop fun contests for all major holidays and local occurrences (prom,
homecoming, etc.) and encourage business owners to participate.
Window displays are vitally important in a
downtown district. They can portray an image of
the quality of the businesses, or make vacant or
underutilized storefronts seem lively
2352 S Park St Suite 303 Madison, Wisconsin 53713 (608)210-6700 wedc.org pg 4
DESIGN
Main Street Four Point Approach
VISUAL MERCHANDISING (CONTINUED)
Create (or review) outdoor merchandising ordinance
Work with city to create or enhance the ability of business owners to
provide outdoor merchandising on the sidewalk.
PUBLIC SPACES/PLACEMAKING
Create (or review) outdoor seating ordinance
Work with the city to draft or enhance ordinances that will allow business
owners to provide seating and serve food/drinks on sidewalks and in
adjacent alleys and side lots.
Plan for upcoming & future road construction projects
The Main Street organization should always be at the table planning what
gets built in the public realm downtown. Design-related planning can
include: mapping out existing amenities (benches, lampposts, trash bins,
trees, meters, signs, curb cuts, etc.); creating a fundraising plan for new
amenities; working with businesses to create alley-side access;creating
temporary wayfinding signage & parking maps; hosting events during
and after construction; etc.
Plan for aesthetic improvements to parking lots
Work with city to explore ideas for making public parking areas more
visible, safe and inviting, with things such as signage, landscaping,
buffers, lighting, etc.
Utilize the downtown brand
Incorporate the district’s brand image into all design projects where
relevant (wayfinding & entry signs, posters, banners, etc.).
Enhance connections between downtown and adjacent areas
Plan for physical and visual connections (crosswalks, pathways,
archways, landscaping, lighting, etc.) between the district and residential
areas, parks, waterfronts, bike paths, schools, etc.
Evaluate pedestrian safety & multi-modal access
Plan for ways to allow for traffic calming features (crosswalks,
bumpouts), bike lanes, and sidewalks wide enough for accessibility.
Revamp alleys and vacant spaces
Determine underutilized outdoor areas that could be converted to fun,
colorful, usable spaces.
Encourage/develop public art
Determine areas appropriate for colorful public art installments (murals,
sculptures, etc.) and develop guidelines for what is appropriate.
Road construction can be a very disruptive time
for downtown. Main Street organizations can help
to mitigate those disruptions and help plan for a
new streetscape that will be inviting and
accessible to all
Outdoor seating on sidewalks, vacant lots, or in
alleys can make an entire district feel lively and
vibrant
Wayfinding signage is vital for any downtown,
helping people to locate the district and to
navigate in and around it
2352 S Park St Suite 303 Madison, Wisconsin 53713 (608)210-6700 wedc.org pg 5
DESIGN
Main Street Four Point Approach
PUBLIC SPACES (CONTINUED)
Develop streetscape planter program
Work with the city and/or local gardeners to install and regularly
maintain landscaping and planters downtown.
Conduct experimental placemaking installations
In public spaces in need of life and activity (or private ones with owner
permission), create temporary placemaking installations to determine
what might attract people to that space. If a temporary concept works, it
can help in planning permanent improvements.
PROMOTING ARCHITECTURE & HISTORY
Collect data on existing and historic buildings
Compile historic photos, current photos, before and after photos, historic
information. Use this information to create historic walking tours, history
boards, architectural scavenger hunts, etc.
Highlight & recognize design-related projects
Work with your local Main Street director to nominate recently-completed
design projects for local and state recognition (such as Wisconsin Main
Street awards), create “before & after” case studies, etc.
Highlight unique & historic spaces
Work with other entities to showcase unique interior spaces that the
general public doesn’t normally have access too, such as upper floor
lofts, bell towers, vacant ballrooms, underground tunnels, etc.
Volunteer clean-up days and planter maintenance
groups not only help to beautifiy a district, but
also instill a sense of pride and ownership in the
downtown among participants.
Architectural scavenger hunts or “look-up”
contests help people to learn about and
appreciate the historic buildings downtown
Host events that allow tours of unique interior spaces that typically are
not open to the public, such as upper floor lofts, bell towers, etc.
11/6/2024
1
DESIGN COMMITTEE 101
Joe Lawniczak – Wisconsin Main Street
Building Improvements
New Construction
Signage & Awnings
Visual Merchandising
Sustainability
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Public Improvements
Historic Preservation Tools
The lean times were not so long ago…
Sheboygan Falls – Early 90s
The hard-fought times were not so long ago…
Like Talking to a Brick Wall
Took Public & Private Investment…
One renovation at a time
Many Amazing Transformations…
Sheboygan Falls - Today
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Took Decades of Hard Work…
Thousands of volunteers
Downtowns are reaping the benefits…
Gathering Spaces, Events, Inviting Streetscapes
But Work is Never Done…
Sheboygan Falls – Ongoing Maintenance
But Work is Never Done…
Sheboygan Falls – Ongoing Opportunities
But Work is Never Done…
Sheboygan Falls – Ongoing Opportunities
Short Term & Long-Range Projects…
Always making visible progress
Years 1-3
Startup and
Planning
Years 4-5
Gaining Traction
Years 5-10+
Economic Change
Startup Phase
68% positive business growth
Average public spending leverage $6:$1
Average 500 annual hours of volunteer time
Growth Phase
85% positive business growth
Average public spending leverage $16:$1
Average 1,000 annual hours of volunteer time
Sustain Phase
85% positive business growth
Average public spending leverage $23:$1
Average 1,500 annual hours of volunteer time
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Common
Design
Projects
Building Improvements
Building Improvements…
Utilize Wisconsin Main Street Design Assistance
Building Improvements…
Utilize Wisconsin Main Street Design Assistance
Building Improvements…
Utilize Wisconsin Main Street Design Assistance
Building Improvements…
Utilize Wisconsin Main Street Design Assistance
Building Improvements…
Create or Review Financial Incentives
• Façade Grants
• Sign Grants
• Building Improvement Loans
• Upper Floor Housing Initiatives
• White Box Improvements
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Building Improvements…
Create or Review Existing Design Guidelines/Ordinance
Building Improvements…
Establish Design Review Committee
Building Improvements…
Create Contacts List for Permit Process
Building Improvements…
Create One-Stop Resource Packet
Building Improvements…
Create “Block Captain” Program
Building Improvements…
Conduct “Block Walks”
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Building Improvements…
Create “Face Lifters” Group
Building Improvements…
Conduct Training Sessions
• Contractor Training
• ADA
• Building Maintenance
• Historic Tax Credits
• Etc.
Building Improvements…
Create Preferred Contractor List
Building Improvements…
Create Building Trades Apprenticeship Programs
Building Improvements…
Create/Fund As-Built Drawings
Building Improvements…
Conduct Building Inventory
• Address
• Square Footage
• Cubic Footage
• Ownership
• Age
• Unique Features
• Historic Designation
• Zoning Class
• Taxes & Assessed Value
• Last Purchase Date (and Amount)
List courtesy of Virginia Main Street
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Building Improvements…
Create a Construction Tool Lending Library
Building Improvements…
Develop Communication w/ City & Code Officials
Building Improvements…
Compile Resources for Post-Disaster Cleanup
Building Improvements…
Create/Review Ordinances to Protect Historic Buildings
• Minimum Maintenance Ordinance
• Vacant Building Ordinance
• Restricting Ground Floor Residential Ordinance
• Preventing Demolition By Neglect Ordinance
• Sign Ordinance
Common
Design
Projects
Visual Merchandising
Visual Merchandising…
Develop a Window Display Lending Library
37 38
39 40
41 42
11/6/2024
8
Visual Merchandising…
Develop Window Display Mentor Program
Visual Merchandising…
Create Window Display Contests
Visual Merchandising…
Create Outdoor Merchandising Ordinance
Visual Merchandising…
Develop Displays for Vacant Windows
Common
Design
Projects
Public Spaces
Public Spaces…
Create Outdoor Seating Ordinance
43 44
45 46
47 48
11/6/2024
9
Public Spaces…
Plan for Road Construction Projects
Public Spaces…
Prepare for Road Construction Projects
Public Spaces…
Promote Downtown During Construction
Public Spaces…
Explore Improvements to Parking Lots
Public Spaces…
Develop Wayfinding Signage System(s)
Public Spaces…
Develop Connections to Downtown
49 50
51 52
53 54
11/6/2024
10
Public Spaces…
Evaluate Pedestrian Safety Concerns
Public Spaces…
Evaluate Multi-Modal Access
Public Spaces…
Convert Allies to Fun/Useable Spaces
Public Spaces…
Encourage/Develop Public Art
Public Spaces…
Create Mural Ordinance
Public Spaces…
Create Planter Maintenance Group
55 56
57 58
59 60
11/6/2024
11
Public Spaces…
Conduct Clean-Up Days in Spring & Fall
Public Spaces…
Encourage Shared Dumpsters
Common
Design
Projects
Promoting History
Promoting History…
Create Historic Photo Library
Promoting History…
Create “Before & After” Photo Library
Promoting History…
Develop Historic Walking Tour & Brochure
61 62
63 64
65 66
11/6/2024
12
Promoting History…
Create Architectural Scavenger Hunt
Promoting History…
Develop Case Studies
Promoting History…
Nominate Local, State or Federal Historic Districts
Promoting History…
Nominate Design Projects for Awards
Promoting History…
Conduct Doors Open Events
Questions?
Additional Ideas?
67 68
69 70
71 72
Source: City of Oconto Falls website. First collected Oct 20, 2026.