00-Main Street Committee Packet Meeting 12.18.2024
City of Oconto Falls · Oconto County · meeting of Dec 18, 2024 · Agenda packets
Open the original document More from City of Oconto Falls
Text
Extracted automatically from the original. Tables and formatting may not survive; the original document is authoritative.
1
Main Street Committee October 16, 2024
CITY OF OCONTO FALLS
MAIN STREET COMMITTEE MEETING
Council Chambers – Municipal Building
500 N. Chestnut Avenue
Oconto Falls, WI 54154
WEDNESDAY OCTOBER 16, 2024 – 8:00 AM
MINUTES
City Administrator Wills called the meeting to order at 8:00 am.
1. Roll Call
Present: Chairman Barb Salscheider – Salscheider’s Antique Bar
Peter Wills – City Administrator
Ashley Bahrke – City Alderman
Stephanie Holman-Senn Hometown Insurance
Peter Bruesch – Coachlight Inn
Danielle Kline-Oconto Falls Chamber,
Jayme Sellen –TEDCOR,
Melanie Rice – The Flower Shoppe
Also Present: Mayor Clint Braun, Deputy Clerk Jenny Friedman, Building Inspector
Jane Meissner, Fire Chief Tim Magnin, Bill LaBrause, Rebecca Pytak, Debbie Woods,
Kelly Brabant
DISCUSSION AND POSSIBLE RECOMMENDATION/ACTION ON THE
FOLLOWING:
2. Approval of Main Street Committee Minutes- 08-21-2024
Motion: Bahrke/Salscheider
Motion to approve Main Street Committee Minutes-08-21-2024.
Voice Vote: All present voting aye - MOTION CARRIED
Old Business
3. Downtown Zoning Ordinances
A. Ordinance Enforcement-Zoning & Building Conditions
Building Inspector Meissner and Fire Chief Magnin gave an update on the
properties that they have reviewed and the findings for any violations. The
process of what happens if there are any violations found were gone through with
Main Street Committee.
NO ACTION TAKEN
B. Oconto Falls’ Nuisances Ordinance Ch348 Enforcement
i. § 348-4 (L) Sec. 3: Commercial Buildings in (C-1) Dist Window
Coverings
ii. § 348-9 Chronic Nuisance Premises
2
Main Street Committee October 16, 2024
This would help clean up the Main Street façade but also some of the
problem areas in the city.
NO ACTION TAKEN
C. Downtown Parking Enforcement
i. § 465-5 Parking, standing and Stopping (D) 8
There has been a rise in citizens parking on Main Street that is in violation
of city ordinance. Police Department has been watching this and issuing
citations when needed. Issue has been increasingly better with the help of
the Police Department.
NO ACTION TAKEN
4. (WEDC) Wisconsin Economic Development Corporation Main Street-Connect
Community
a. WEDC Connect Community Application
Administrator Wills did submit the application for WEDC Connect Communities.
There is three parts to this application;
• Pay two hundred dollars entry fee.
• Maintain a MainStreet Community
• Have four Volunteers do training and events that WEDC Connect
Community designates and approves. Administrator Wills has gone to one
training. Jayme Sellen, Ashley Bahrke and Stephanie Holman have also
volunteered to be a part of this program.
At this time the City does not know if their application has been accepted.
NO ACTION TAKEN
New Business
5. Downtown Design Review Application-None
NO ACTION OR DISCUSSION TAKEN
6. American Express-Small Business Saturday November 30th
Re: Administrator Wills
A. Packets to arrive Mid November
B. https://www.americanexpress.com/us/merchant/shop-
small/materials.html?intlink=us-merchsite-ssrh-exploreassets
Small Business Saturday November 30,2024.
7. Christmas Event December 5th Event Application
A. Event description
B. Main St Detour Request
C. Groups involved
The Oconto Falls Christmas Event December 5th event application was presented. The
event will have a horse drawn wagon ride, activities for the children, Food Trucks and
shopping on Main Street. This is put on by several of the Main Street business.
3
Main Street Committee October 16, 2024
MOTION: Bahrke/ Holman
Motion to approve the Christmas Event Application December 5th 2024.
Voice Vote: All present voting aye - MOTION CARRIED
8. WEDC Vibrant Spaces Grant
A. Project Description
B. Budget breakdown
C. Source and amount of matching funds
Stephanie Holman presented some of the ideas of what the Caldwell Square will have.
She will be applying for WEDC Vibrant Spaces Grant. If granted this will go towards
Caldwell Square.
MOTION: Bahrke/Salscheider
Motion to have City Administrator Wills and Stephanie Holman work together on the
WEDC Vibrant Spaces Grant in order and then present on the November council agenda.
Stephaine Holman did Sustain from vote due to conflict of interest.
Voice Vote: All present voting aye - MOTION CARRIED
9. T-Mobile Grant
A. Project Plans
B. Project Budget
C. Timeline
D. Letters of Support
MOTION: Sellen/Salscheider
Motion to support City Administrator Wills and Stephanie Holman work together on the
T-Mobil Grant and submit when completed.
Stephaine Holman did Sustain from vote due to conflict of interest.
Voice Vote: All present voting aye - MOTION CARRIED
10. Next meeting -December 18, 2024 8am
11. Adjournment
Having no further discussion, City Administrator declared the meeting adjourned at
8:50am.
_______________________________
City Administrator Peter A. Wills
Notice was given to the public at least 24 hours prior to this open meeting - agenda was
forwarded to newspapers and any news media who have requested the same – agenda was posted
at City Hall, Oconto Falls Community Library, and on the city website at: cityofocontofalls.com
SITE ADDRESS OWNERNME1 OWNERNME2 Phone Street_Address City_State_Zip SITEADRESS General Notes 12/04/24
101 N MAIN ST THOMAS & JANICE GRISETO (920) 846-4804 101 N MAIN ST OCONTO FALLS, WI 54154- 101 N MAIN ST No Living area 9-25-24-Moving to Texas
102 N MAIN ST D&J RENTALS OF OCONTO COUNTY LLC PO BOX 966 OCONTO FALLS, WI 54154 102 N MAIN ST First Floor Office Space Second Floor 4 Unit Apartments
104 CALDWELL AVE (sam)SALVATORE & SHERRY M SCIMEMI 920-671-4566 6768 OCONTO RIVER SHORES OCONTO FALLS, WI 54154 104 CALDWELL AVE Home
105 S MAIN ST SHELLMAN RENTALS LLC Loretta Shellman 920-373-0364 PO BOX 128 OCONTO FALLS, WI 54154 105 S MAIN ST Offices on first floor , Appartments on Second floor
112 N MAIN ST RICHARD L BLASER 920-634-8619 5247 MCDERMID DR OCONTO FALLS, WI 54154- 112 N MAIN ST First Floor Retail Store, Second Store 5 Unit Apt Shared Bathroom & Kitchen
113 N MAIN ST OCONTO FALLS INSURANCE CENTER INC 920-846-3316 113 N MAIN ST OCONTO FALLS, WI 54154 113 N MAIN ST 2- Unit Apts Up-Stairs , front and rear
114 N MAIN ST 141 CLIPS N STYLES LLC Linsey Destarkey (920) 846-4211 114 N MAIN ST OCONTO FALLS, WI 54154 114 N MAIN ST One story Building no living area
117 S MAIN ST JILL A GONDECK 920-373-3520 542 EAGLE DR OCONTO FALLS, WI 54154 117 S MAIN ST Vacant Lot and Home
118 N MAIN ST BARBARA SALSCHEIDER 920-846-8782 126 N MAIN ST OCONTO FALLS, WI 54154 118 N MAIN ST 1 -home 2 story
123 CALDWELL AVE SAM & SHERRY M SCIMEMI Falls Chemical, 111
Foote St. Seymour, WI 920-671-4566 6768 OCONTO RIVER SHORES OCONTO FALLS, WI 54154- 123 CALDWELL AVE Closed- Neigbor Robb Brabant is using it as a garage. No Living Area in
building. Robb may purchasing the building. (Robb 920-373-7000)
125 CALDWELL AVE ROBB & KELLY BRABANT 920-373-3131 Kelly 125 CALDWELL AVE OCONTO FALLS, WI 54154 125 CALDWELL AVE Salon on first floor, Second Floor Living space for owner Robb
920-373-7000
125 N MAIN ST UNA F & DONALD P WEILER (920) 848-7056 W180 CENTRAL ST KRAKAW, WI 54137 125 N MAIN ST 1- Story no living area
Parking lot UNA F & DONALD P WEILER (920) 848-7056 W180 CENTRAL ST KRAKAW, WI 54137 Behind resale shop and owned by same owners.
126 N MAIN ST BARBARA L SALSCHEIDER 920-846-8782 126 N MAIN ST OCONTO FALLS, WI 54154 126 N MAIN ST 1 Story Bar no living area
130 N MAIN ST JOSHUA A JOHNSON Tina Olson-Mom-920-
598-2639 130 & 130 1/2 N MAIN ST OCONTO FALLS, WI 54154 130 N MAIN ST Old Helstad Drug Inspecting 12/17/24 10AM
134 N MAIN ST GREEN BAY NATIONAL ASSOCIATED BANK 920-846-2831 433 MAIN ST GREEN BAY, WI 54301 134 N MAIN ST 1 Story no living Area
136 N MAIN ST MARK S & KATHY L MICOLEY 920-846-4867 8170 RIDGE RD LENA, WI 54139-9748 136 N MAIN ST No Living Area on the First Floor. Second Story 1 Large Aparment-No Issues-
136 RIVER ST DON LIEGEOIS 920-373-1959 253 N ADAMS ST OCONTO FALLS, WI 54154- 136 RIVER ST Steel Metal Building- Private Storage- No Living Area
River Street Jim Poradeck 920-373-8300 PO BOX 38 OCONTO FALLS, WI 54154- 137 N MAIN ST Vacant Lot
137 & 139 N MAIN ST COVER RENTALS LLC 920-365-3723 902 N. Broadway Ave Green Bay WI 54303 137, 137 .5 & 139 N MAIN ST 3 Rental Units (1 unit front first floor & 2 units on second floor)
142 N Main St Tim Beck Tim Beck C-262-804-1495 142 N Main St 2 Unit Apts Up-Stairs , 1 Rear
145 N MAIN ST KEITH & MARY DAVIS 920-660-0279 Mary
920-660-0093 Keith 5638 HAZELNUT LANE OCONTO FALLS, WI 54154 145 N MAIN ST 1-Story with appartment in the rear (the Son orf the Owher)
145 RIVER ST JOHN A MARTIN 920-465-1323 408 S WASHINGTON ST OCONTO FALLS, WI 54154 145 RIVER ST Steel Metal Building- Private Storage No Living Area
146 N MAIN ST DEBRA C LOLLEY 920-373-1690 146 N MAIN ST OCONTO FALLS, WI 54154- 146 N MAIN ST Not open for Business First Floor Back and Second Floor Home
147 N FRANKLIN ST JERED KENNEDY 920-373-6435 147 N FRANKLIN ST 147 N FRANKLIN ST Private Storabe Building No Living Area
150 N MAIN ST MICHAEL J BAUMGARDT 920-846-0176 150 N MAIN ST OCONTO FALLS, WI 54154- 150 N MAIN ST Card Store in front and Owner Living in The Back
153 N MAIN ST COVER RENTALS LLC Helen Patenaude 920-455-0610 1566 W MASON ST GREEN BAY, WI 54303 153 N MAIN ST 8 Apartment Units -4 Units 1st Floor & 4 Units on 2nd Floor
157 N MAIN ST BARLORD LLC GREG JAHNKE 920-655-7090 5425 COUNTY RD JJ GREEN BAY, WI 54311 157 N MAIN ST 1- Story with basement no living area Renter interestered in Renting, Wants
to sell for $190K. TT Greg Jahnke 11/21/22
158 N MAIN ST PAULA DICKINSON (Falls Restruant) (920) 846-8799 7494 BEAVER LAKE RD OCONTO FALLS, WI 54154 158 N MAIN ST 2- story (Apartment upstairs rear)
163 N MAIN ST
/PO Box 964 BEAM CHEMICAL CO Chris Peterson 920-494-4853 1363 Eminence St. Green Bay WI. 54313 163 N MAIN ST
/PO Box 964 spoke 11/2 did not want Garbage Bins. , Called 11/22 Upset about Garbage
164 N MAIN ST MICHAEL L KALLIES/MK Photograghy MICHAEL L KALLIES 920-846-8409 213 S FRANKLIN ST OCONTO FALLS, WI 54154 164 N MAIN ST 1 Story no living Area
167 N MAIN ST CALVIN T PENNEY JESSICA SPALTNER
CALVIN PENNEY
Jessica-920-284-5646
/Calvin 920-512-2196 308 E WINNEBAGO ST APPLETON, WI 54911 167 N MAIN ST 2- Story (Apartment upstairs) Applying for Building Permit
171 N FRANKLIN ST JUDY M & JON C TOPPING No working Phone? 171 N FRANKLIN ST OCONTO FALLS, WI 54154 171 N FRANKLIN ST Residentual Home- No Business
172 N MAIN ST Caldwell Square Barb Scheider 920-373-7947 126 N. Main St. Oconto Falls 126 N. Main St. Caldwell Square- Park- No Living Area
175 N MAIN ST Ruben's Real Estate LLC 920-288-1876 E2057 County X Casco WI 54205 175 N MAIN ST Home Converted to 4 Unit Apt. First Floor 2 Units, Second Floor 2 Units
200 CALDWELL AVE TAX DEPT -KENDALL TELEPHONE INC 100 CENTURY PARK DR MONROE, LA 71203 200 CALDWELL AVE Phone Company No living area
200 E CENTRAL AVE Schneider Rental Property Mngt Briley Schneider (920)737-8532 1028 W TAPESTRY DR SPOKANE, WA 99224-5052 200 E CENTRAL AVE 3 Rental Units (2 upstairs and 1 Downstairs off Central
204 N MAIN ST Becky J Smith Becky J. Smith 1600 SOUTH DOUGLASS RD SUITE ANAHEIM, CA 92806 204 N MAIN ST Home -3 Rental Units- Upstairs and 1 Down Stairs
208 E CENTRAL AVE MARK D MORTELL 920-846-3393 517 N CHESTNUT AVE OCONTO FALLS, WI 54154- 208 E CENTRAL AVE 1- Story no living area
211 N MAIN ST WILLIAM A LABROSSE /Couill Custom Creations 8855 CCC RD, OCONTO
FALLS, WI 54154
920-846-2099 920-373-
1920 8855 CCC RD OCONTO FALLS, WI 54154- 211 N MAIN ST
Front First Floor- Business with back Apt. Second floor 1 large apartment
212 E CENTRAL AVE Konop Builders/Apt 920-373-1919 OCONTO FALLS, WI 54154 212 E CENTRAL AVE 1 Story Building, Office in the Front with 1-Apartment in the rear
214 N MAIN ST RODNEY WOODS (920) 373-1712 214 N MAIN ST 1 Story No Living Area
217 N MAIN ST Elijah Schanau Elijah Schanau 3002 Windross Lane Suamico, WI 54141 217 N MAIN ST 3- Apts 2 -first floor 1 apt rear 1st and Second Story -Pawn Shop-
219 N Main St Elijah Schanau Elijah Schanau 3002 Windross Lane Suamico, WI 54141 219 N Main St Gravel access alley to buildings on N Main St
220 RIVER ST CAROLE A PORATH 220 RIVER ST OCONTO FALLS, WI 54154- 220 RIVER ST Residentual Home- No Business
229 N MAIN ST Nicole Meyer (920) 493-8801 1144 SCHAUER LN GREEN BAY, WI 54304 229 N MAIN ST Remodeling. Stripped to studs 1/12/23 1 Story no Living Area
233 N Main Street AMBER & TIM PERIZZO 920-373-4247 233 N Main Street 1- Story no Living Area
256 N Main St DR RANDEL DIETZE (920) 846-3841 256 N Main St No Living area on first floor. Second Floor 1 Aparment-No Issues_
MAIN STREET INSPECTION LIST
N MAIN ST CITY OF OCONTO FALLS PO BOX 70 OCONTO FALLS, WI 54154 N MAIN ST Parking lot
Franklin St CITY OF OCONTO FALLS W269 PEARL ST OCONTO FALLS, WI 54154 Franklin St Parking lot for Post Office
N Main Street S&L PO BOX 38 OCONTO FALLS, WI 54154- N Main Street NO LIVING AERA
237 N Main St Senn Insurance Shane Senn 920-846-2341 237 N. Main Street Oconto Falls WI. 54154 237 N. Main St. First and Second Floor are Both Office Space
248 N. Main St. Coachlight Inn Motel Peter Bruesch 248 N. Main St. Oconto Falls WI. 54154 248 N. Main St. Commerical Building Motel with 2- Rental Space on Lower Level
Property Owner:
This notice informs the owner and any interested parties of the premises that the Ordinance
NO. 24-010; an Ordinance Amending Nuisances’ Chapter 348 was adopted on September 10,
2024 by Common Council. The city will be holding a Public Informational meeting on the
ordinance changes and enforcement on December 18, 2024 from 12:00pm until 1:00pm in
the Council Chambers at 500 N. Chestnut Oconto Falls WI. 54154. This ordinance as whole
has taken affect September 20,2024 and is being enforced. The city will start to enforce the
ordinance Section §348-4 Public nuisances affecting peace and safety Letter L (3) listed
below as of January 1,2025. The City of Oconto Falls encourages all owners and any interested
parties to attend.
The Ordinance Section §348-4 Public nuisances affecting peace and safety Letter L (3) states;
“Commercial Buildings in General Commercial District (C -1) Zoning Ch 480 -8 windows on
the first Floor shall not be obscured or block more than 50% of the window by merchandise,
signs may cover up to 25%. Any other non-transparent materials are prohibited from blocking,
or covering the first -floor windows either from interior or exterior. Violations are subject to
forfeiture and requirement to be removed, subject to ongoing penalty for non-compliance.”
Thank you
City Administrator
Peter Wills
Any person wishing to attend the meeting who requires special accommodations because of a disability should contact
the Clerk’s office at 920-846-4505 with adequate notice so appropriate accommodations can be made.
240994e8
12/06/24
Business Property Owners in Commercial District of City of Oconto
Falls
This notice informs the owner and any interested parties of the
premises that the Ordinance NO. 24-010; an Ordinance Amending
Nuisances’ Chapter 348 was adopted on September 10, 2024 by
Common Council. The city will be holding a Public Informational
meeting on the ordinance changes and enforcement on December
18, 2024 from 12:00pm until 1:00pm in the Council Chambers at
500 N. Chestnut Oconto Falls WI. 54154. This ordinance as whole
has taken affect September 20,2024 and is being enforced. The city
will start to enforce the ordinance Section §348-4 Public nuisances
affecting peace and safety Letter L (3) listed below as of January
1,2025. The City of Oconto Falls encourages all owners and any
interested parties to attend. The Ordinance Section §348-4 Public
nuisances affecting peace and safety Letter L (3) states;
“Commercial Buildings in General Commercial District (C-1) Zoning
Ch 480-8 windows on the first Floor shall not be obscured or block
more than 50% of the window by merchandise, signs may cover up
to 25%. Any other non-transparent materials are prohibited from
blocking, or covering the first-floor windows either from interior or
exterior. Violations are subject to forfeiture and requirement to be
removed, subject to ongoing penalty for non-compliance. “A full text
of said Ordinances may be obtained from the Oconto Falls Clerk’s
Office located at 500 N. Chestnut, Oconto Falls, WI 54154. Phone:
920-846-4505. Thank you, City Administrator Peter Wills,
December 11, 2024
Welcome to the Connect Communities program! This welcome package includes everything
you will need to get started and be successful in the program.
Next Steps
• The individuals you identified in the application will be sent invitations to our
online chat group (hosted on the Network Wisconsin platform), our monthly
Envision newsletter, and added to our email distribution list for regular event
updates. While we assume that these are your primary participants, any
individuals engaged in revitalizing your district is always welcome to attend
any of our programming, and you may add individuals to the list at any time.
• New communities will receive a copy of the Connect Communities contract
agreement in January. When received, please sign and return this form via
email to contracts@wedc.org and copy errin.welty@wedc.org. Technically, the
fall application cycle is for a January start, but feel free to start participating
now, no need to wait for the official contract. Note: If this agreement should
be addressed to/signed by someone other than the individuals identified in
the application (i.e. if an election between now and then will change your
elected official or board president), please let me know.
• Together with the contract will be an invoice for the prorated annual
participation fee (so $100 of the $200). Please remit with payment via online
payment or to the PO Box indicated on the invoice.
Connect Communities Resources
As a Connect Communities participant, you and representatives from your community (truly
anyone affiliated with your downtown as a business, property owner, civic partner, board
member, or staff), will be eligible to participate in many events and activities annually.
These activities range from free webinars and roundtables to inexpensive workshops,
trainings, and full-fledged conferences. We make a point of including a mix of in-person and
virtual events, rotating regionally. The best place to find a current list of upcoming trainings
is the Wisconsin Main Street Facebook page – www.facebook.com/wisconsinmainstreet.
To remain in the program for future years, you will need to have local representation at a
minimum of two events per our fiscal year (July-June). Participation by any local
stakeholder from your community (staff, volunteer, business owner, civic partner, etc.) can
count towards attendance. As with many programs, the more you can engage the
community to participate in various ways, the more value you can derive from participation.
Online Resources:
• We have created an online folder which includes a wide variety of resources,
white papers, case studies, webinar recordings and other information on
2
topics of interest to communities and business owners. Please visit the
following link and familiarize yourself with its contents, and feel free to
utilize these resources in your local planning activities.
www.wedc.org/downtownresources
• If you are active on social media, you may also want to follow our Wisconsin Main
Street Facebook page (www.facebook.com/wisconsinmainstreet) or Pinterest page
(www.pinterest.com/wimainstreet). Upcoming events will also always be included at
the bottom of our monthly email newsletters.
To jumpstart your engagement in Connect Communities, there are two specific events that
we suggest you take advantage of:
Main Street Orientation:
We encourage you to participate in our next Orientation session for Main Streets and
Connect Communities. Our next orientation session will take place in late January, (location
and date TBD). We encourage anyone to attend and not only learn but network with others.
If you cannot make the in-person session, or want something sooner, we have a 30-minute
self-paced module (we encourage this option for your board or committee members unlikely
to attend in person regardless).
Kickoff Visit:
In addition to educational and training opportunities, Connect Communities will receive
additional technical support from their WEDC Regional Economic Development Director
(REDD) and/or Downtown Development staff. The first visit will be a kickoff visit to discuss
the Connect Communities program, introduce the REDD/team to your community, and
discuss current activities and priorities. This visit can take a variety of forms, but typically
includes some combination of the following:
• Walking tour of downtown
• Meeting with local Economic Development Committee or lead committee identified in
application and introduction to Connect Communities program and resources
• Meeting with municipal staff, elected officials and other stakeholders to discuss
downtown priorities and challenges
• Community open house/town hall meeting
This meeting is a great opportunity to publicly launch new activities and gain publicity
regarding your local downtown revitalization efforts. We encourage you to take advantage
of this opportunity to encourage participation and program buy-in by community members,
elected officials and stakeholders.
Your REDD will be in touch in the coming months to schedule a visit to your community and
discuss community goals and options for future meetings and/or events. If there’s a specific
existing meeting or event that makes sense to use as a format for this kickoff visit, or if you
have specific timing requests based on a related initiative in your community, just let us
know. If you have more immediate questions or needs, please reach out to your REDD or
any member of the downtown development team at any time.
3
We look forward to meeting and working with your community in the coming year. If you
have questions or need additional information, please don’t hesitate to contact me directly.
Sincerely,
Errin Welty
Senior Director of Downtown Development
2352 S Park St Ste 303 Madison, Wisconsin 53713 608.210.6700 wedc.org
Downtown Development Resource Guide
Introduction, Overview & Contents
Downtown Sheboygan welcomes thousands to
a downtown concert series at a newly created
downtown gathering space.
The Main Street Four Points create a
comprehensive framework for lasting
community change and a thriving downtown.
DOWNTOWN RESOURCES
Main Street and Connect Communities participants have
access to a wide variety of tools and resources available to
help them improve operations, engage district
stakeholders, develop, and market district assets and
advocate for policies and programs that will help their
district thrive.
Our resource directory is divided into four primary sections
which correspond to the Four Point principle behind the
Main Street program. These include:
» Organization
Promoting a strong organizational foundation
that fosters a welcoming district with a
proactive approach community engagement.
» Design
Fostering a high-quality sense of place that
reflects local history, is pedestrian friendly,
welcoming, and visually appealing.
» Economic Vitality
Supporting businesses and property owners to
maximize economic opportunities and providing
a supportive environment to attract private
investment.
» Promotion
Branding and marketing the district in the
marketplace, telling the story of the district and
its history and hosting events to draw
consumers to the district.
Within each of the four topics, there are resources that are
tailored to organizations leading revitalization efforts as
well as resources for district business and property owners.
Resources available include a mix of publications; toolkits,
templates, and reports, recorded webinar trainings and
templates that can all be used to support and inform
district efforts and provide case studies, data, and success
stories that can serve as a guide for local efforts.
2352 S Park St Ste 303 Madison, Wisconsin 53713 608.210.6700 wedc.org
Downtown Development Resource Guide
Introduction, Overview & Contents
NAVIGATING THE NETWORK
Whether you’re just getting started with revitalization work, recently joined an organization as a board member,
staff or volunteer, or are a long-time stakeholder looking for inspiration for your next project, our library of
resources, toolkits and recording trainings can provide what you’re looking for. Feel free to peruse the offerings, or
just the flow chart below for a more focused journey.
I’m new to
downtown
revitalization.
I’m looking for
inspiration.
I need to address
a specific
challenge
I’m hoping to
inspire our
organization
Organizational
challenge
Property
specific
challenge
Start Here:
- Take the
Online
Orientation
- Review the
New
Director
Guidebook
We are a
Main
Street
District wide
challenge
I’m joining an
existing
organization
We’re just getting
started in our
downtown
Potential Topics:
- Storytelling
Basics Video
- Past Grant
Recipients
- Main Street
Award Recap
Potential Topics:
- Mural Toolkit
- Placemaking
Webinar
- Merchandising
Webinar
Start Here:
- Take the Online
Orientation
- Review the New
Community
Resource Guide
- Vacant & Problem
Properties Toolkit
- Brownfields
Webinar
- Residential
Development
Toolkit
-
Connect Communities
Applications are
accepted annually in
April and October
More information
Request an application
- Itinerary
Development
Webinar
- Parking Toolkit
- Placemaking
Webinar
- Volunteer
Development
Toolkit
- Fundraising
Guide
- Sponsorship
Toolkit
We want to join
the downtown
revitalization
network
We are a
Connect
Community
Our goal is to
make a visible
impact
downtown
2352 S Park St Ste 303 Madison, Wisconsin 53713 608.210.6700 wedc.org
Downtown Development Resource Guide
Introduction, Overview & Contents
GETTING STARTED
If you are just getting started in downtown revitalization,
whether as a new staff, board member or volunteer for an
established organization, or are working to launch a
revitalization initiative in your community, there are several
introductory videos and resource guides available to help you
hit the ground running.
The Four Points are the foundation of the Main Street
approach, ensuring that organizations incorporate initiatives
that address each of the main drivers of downtown vitality. To
understand the Four Points, start by viewing the introductory
video and short introductions to each of the Four Points,
produced by Main Street America.
https://www.mainstreet.org/ourwork/theapproach. For more
details on the services provided by Wisconsin Main Street
specifically, email us at wedcdowntown@wedc.org to sign up
for our self-paced 30-minute Online Orientation Module.
For a deeper dive into the principles of economic development
and downtown revitalization, or to understand more about how
to maximize your Main Street or Connect Communities
participation, download one of our two guides in our
introductory materials folder.
» Director First 90 Day Manual
» Intro to Downtown Development Manual
If your committees or work groups could use an orientation,
some inspiration, or a refresher on what successful programs
are doing, consider watching (or assigning) one of our more
in-depth Four Point Introduction webinars, also in the
introductory folder. These one-hour sessions provide an
overview of the purpose behind each of the Four Points, how to
measure success, and highlight some case studies from other
communities.
To stay up to date on new activities, upcoming events, and
best practices, join us online at:
» Facebook @WisconsinMainStreet
» Pinterest @WIMainStreet
» Network Wisconsin Downtown Chat Group (Email
wedcdowntown@wedc.org to be added)
As one of our longest-tenured programs,
Downtown Beloit has witnessed tremendous
success and yet continues to grow and evolve.
2352 S Park St Ste 303 Madison, Wisconsin 53713 608.210.6700 wedc.org
TAKE ADVANTAGE OF TOOLKITS
Our newly created toolkits are robust guides that cover some of
our most frequently requested training topics. Each toolkit
includes an introduction to the topic, identifies key
considerations necessary to understand when successfully
implementing new programs or activities within your district,
highlights some local examples or case studies, and concludes
with a checklist for moving forward.
The toolkits incorporate items that touch on each of the Four
Points of Main Street to help communities make progress in
areas where additional focus is needed. To date, the toolkits
include the following:
» Organization
Volunteer Development
Inclusion & Belonging on Main Street
Road Construction Planning
» Design
Accessibility
Placemaking
Murals 101 (coming soon!)
Wayfinding Systems (coming soon!)
Historic Preservation
» Economic Vitality
Real Estate Rehab/Problem Properties
Infill Housing
Road Construction Strategy
Historic Tax Credits
Parking
» Promotion
Event Goals & 2Benchmarking
Sponsorship Development
Additional topics will be continually added based on demand, so
don’t hesitate to ask if something you’re looking for isn’t done
yet.
Downtown Development Resource Guide
Introduction, Overview & Contents
Award winners celebrating their recognition for
exceptional downtown initiatives.
MOMENT OF INSPIRATION
Everyone finds themselves stuck in a rut from
time to time. Fortunately, with over 35 years of
program success, there are more than a few
creative ideas, effective initiatives, and impactful
projects to share. Feel free to borrow ideas from
some of our past award-winners and grant
recipients to bring home. The Grant & Award
Program Information folder contains:
» Past Main Street Award Winner Profiles
» WEDC Grant Program Project Summaries
See also online best practices at:
» WI Main Street Pinterest Vision Boards
» 2021 Awards Show Presentation (youtube)
2352 S Park St Ste 303 Madison, Wisconsin 53713 608.210.6700 wedc.org
RECORDED TRAININGS
More than 25 recorded webinars on relevant topics are
included in our digital library, with new topics added
regularly. Program participants (and stakeholders in
participating districts) can find information on upcoming
workshops and webinars on our Facebook page
(@wisconsinmainstreet) or at the bottom of our monthly
newsletter. Topics featured in webinars include:
» Organization
Board Roles & Responsibilities
Effective Meeting Management
Bylaws 101
Capital Campaigns
» Design
Basics of Historic Designation
ADA on Main Street
Placemaking
Window & Storefront Merchandising
» Economic Vitality
Crowdfunding
Problem Properties
Business Transition Planning
Brownfields 101
Kiva Loans
» Promotion
Event Design & Assessment
Visitor Itinerary Development
Retail Event Best Practices
Social Media Strategies for Nonprofits
Entertainment Districts in WI
Multiple webinars are added annually, and if there’s a topic
relevant to your work, don’t hesitate to suggest it!
Recorded webinars are available
www.wedc.org/downtownresources in the Recorded
Trainings folder.
INTERSECTIONS NEWSLETTER
The team produces a monthly newsletter focused
on downtown-related topics. Individuals interested
in being added to the distribution list can submit a
request at https://wedc.org/newsletters/ .
Past issues of the newsletter are searchable at
https://wedc.org/blog/category/places/ and also
in the Newsletter Archives folder in the resources
directory.
Downtown Development Resource Guide
Introduction, Overview & Contents
2352 S Park St Ste 303 Madison, Wisconsin 53713 608.210.6700 wedc.org
PUBLICATIONS, REPORTS & TEMPLATES
Our library of reports and publications offer a deeper dive
into important trends driving downtown vitality and provide
useful references for communities pursuing targeted
initiatives.
Additionally, we have developed numerous templates that
can be used by communities to create customized and user-
friendly tools. The reports and templates are available in our
online resource library at www.wedc.org/downtownresources.
Popular topics include:
» Organization
Bylaws Template
Board Handbook Template
Job Description Examples
Conflict Management Guide
Grant Writing Handbook
Fundraising Strategy Guide
Common Funding Sources Matrix
Four Point Strategy Alignment Matrix
Strategic Planning Guide
Project Work Plan Template
» Design
Design Guidelines Template
Economic Impact of Façade Improvements Study
ADA Guide for Small Businesses
Main Street Design Idea Book (For purchase at
BarnesandNoble.com)
» Economic Vitality
Market Profile Template
Business Startup Guide Template
Business Retention Survey Tool
Downtown Entrepreneur Trends Study
Business Transition Workbook
Revolving Loan Fund Overview
Coworking Study
School Conversion Study
» Promotion
Storytelling How-to Video
Event Survey & Impact Tool
Infographic Annual Report Template
Canva Templates (on canva.com)
Additional topics will be continually added based on
demand, so don’t hesitate to ask if something you’re
looking for isn’t done yet.
Wisconsin is full of wonderful people working to make
their communities better and happy to share their
experiences and expertise! Join the conversation!
Downtown Development Resource Guide
Introduction, Overview & Contents
2352 S Park St Ste 303 Madison, Wisconsin 53713 608.210.6700 wedc.org
Downtown Development Resource Guide
Introduction, Overview & Contents
TAILORED CONTENT
Whether you’re looking for content for your weekly newsletter or to provide additional reading or resources on a key
topic to your partners or stakeholders, the ‘Top Tools’ index below identifies some of our most popular or frequently
requested articles or resources that can be shared with those in the community interested in learning more.
Recycling our content (with credit) to educate others on the importance of downtown is encouraged for participating
communities.
» Boards of Directors
Board Fundraising Guide
Volunteer Toolkit
Working with Interns Webinar
65 Ways to Get Started with Downtown Revitalization Article
Top 10 Characteristics of a Thriving Downtown Article
The Importance of Evaluating Your Event Article
Equity and Inclusion on Main Street Article
» Property Owners
Historic Tax Credit Toolkit
ADA Webinar & ADA Checklist
Preservation Briefs
Economic Impact of Façade Improvements Study
Building Codes on Main Street Article
Financial Incentives for Code Improvements Article
Ten Ways to Mess up Your Historic Building Article
Trends in Downtown Entrepreneurship Article
» Business Owners
Managing E-Commerce Webinar
Display & Merchandising Webinar
Kiva Webinar
ADA Guide for Small Businesses
10 Ways for Small Businesses to Engage with Events Article
Five Ways Storefronts Can Drive Traffic Article
» Municipalities
Planning for Road Construction Toolkit
Addressing Problem Properties Toolkit or Webinar
ADA Guide for Small Towns
Design Guidelines Template
Building Codes on Main Street Article
New Approaches to Sign Regulations Article
Issues and Solutions for Parking on Main Street Article
Upper Floor Housing on Main Street Article
Effective Design Review Article
Whether undertaking a strategic planning
process, seeing your district in a new light with a
walking tour, exploring another downtown or
getting hands-on with a temporary placemaking
project, collaboration and shared experiences are
the great methods for developing consensus,
engage stakeholders and spur new ideas.
Fiscal Year 2025 Wisconsin Main
Street Events & Marketing Calendar
JULY 2024
Sun Mon Tue Wed Thu Fri Sat NOTES:
1 2 3 4 5 6 July 03 Monthly Promotions Call
Jul 04 Independence Day
7 8 9 10 11 12 13 Jul 23 The 17th of Tammuz
Jul 31 Main Street Orientation – Madison
14 15 16 17 18 19 20
National Culinary Arts Month
21 22 23 24 25 26 27 National American Artists Month
28 29 30 31
AUGUST 2024
Sun Mon Tue Wed Thu Fri Sat NOTES:
1 2 3 Aug 1-2 Wisconsin Nonprofit Summit – Brookfield
Aug 06 Organizations 101 Webinar
4 5 6 7 8 9 10 Aug 07 Monthly Promotions Call
TBD Roundtable Discussion - TBD
11 12 13 14 15 16 17 TBD Makeover Application Deadline
18 19 20 21 22 23 24
25 26 27 28 29 30 31 Aug 17 Nonprofit Day
Black Business Month
Calendar Key:
Green – Connect Community Eligible Events
Blue – Main Street Eligible Events
Red – National Holidays
Grey – Partner Events – eligible for 3rd professional
development option
Yellow – Important Deadlines
Purple – Marketing Topics
SEPTEMBER 2024
Sun Mon Tue Wed Thu Fri Sat NOTES:
1 2 3 4 5 6 7 Sep 02 Labor Day
Sep 04 Monthly Promotions Call
8 9 10 11 12 13 14
Sep 11-12 Placemaking Workshop - Racine
Sept 11-13 International Downtown Assoc. Conference - Seattle
15 16 17 18 19 20 21 Sep 19 Roundtable Discussion - Waupaca
Sep 25 Roundtable Discussion - Waukesha
22 23 24 25 26 27 28 Sep 24 Small Community Forum – Mineral
Point Sep 25-27 WEDA Conference – Eau Claire
29 30
Hispanic Heritage Month
OCTOBER 2024
Sun Mon Tue Wed Thu Fri Sat NOTES: Manufacturing Month Arts Month Women Business Week
National Farmers Month
1 2 3 4 5 Oct 2-4 Rosh Hashanah
Oct 6 Fast of Gedaliah
6 7 8 9 10 11 12
Oct 11-12 Yom Kippur
Oct 14 Columbus Day
13 14 15 16 17 18 19
Oct 16-23 Sukkot
Oct 22-23 Hoshana Rabbah
Oct 23-25 Shemini Atzeret
20 21 22 23 24 25 26
Oct 24-25 Simchat Torah
Oct 31 Halloween
27 28 29 30 31 27 28 Oct 01 Small Community Forum - Belgium
Oct 02 Monthly Promotions Call
Oct 10 Small Community Forum – Adams
Oct 15-16 Wisconsin Economic Summit – La Crosse
Oct 18 Connect Community Application Deadline
NOVEMBER 2024
Sun Mon Tue Wed Thu Fri Sat NOTES:
1 2 Nov 11 Veterans Day
Nov 28 Thanksgiving Day
3 4 5 6 7 8 9 Nov 06 Monthly Promotions Call
Nov 06 Design 101 Webinar
10 11 12 13 14 15 16 Nov 13 Fundraising Workshop – King Drive MKE
17 18 19 20 21 22 23 Nov 30 Shop Small Saturday
Nov 11-15 Veterans Small Business Week
24 25 26 27 28 29 30
DECEMBER 2024
Sun Mon Tue Wed Thu Fri Sat NOTES:
1 2 3 4 5 6 7
Dec 25-Jan 2 Hanukkah
Dec 25 Christmas
8 9 10 11 12 13 14 Dec 01 Main Street Letter of Intent Deadline
Dec 04 Monthly Promotions Call
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 31 Dec 03 Giving Tuesday
JANUARY 2025
Sun Mon Tue Wed Thu Fri Sat NOTES:
1 2 3 4 Jan 01 New Year's Day
Jan 12-13 Tu Bishvat
5 6 7 8 9 10 11 Jan 20 Martin Luther King Day
12 13 14 15 16 17 18 TBD Main Street Awards Nomination Deadline
19 20 21 22 23 24 25
26 27 28 29 30 31
FEBRUARY 2025
Sun Mon Tue Wed Thu Fri Sat NOTES:
1 Feb 14 Valentine's Day
Feb 17 Presidents' Day
2 3 4 5 6 7 8
Feb 05 Monthly Promotions Call
Feb 5-7 Virtual Housing Workshop 8:30-
10:30 daily
9 10 11 12 13 14 15 Feb 11 Economic Vitality 101 Webinar
16 17 18 19 20 21 22
23 24 25 26 27 28 Youth Leadership Month
Black Heritage Month
MARCH 2025
Sun Mon Tue Wed Thu Fri Sat NOTES:
1
Mar 13-14 Purim
Mar 14-15 Shushan Purim
2 3 4 5 6 7 8 Mar 05 Monthly Promotions Call
Mar 9-11 Wisconsin Governor’s Conference on Tourism – La Crosse
9 10 11 12 13 14 15 Mar 13 WI Main Street Awards – Menomonie
16 17 18 19 20 21 22
23 24 25 26 27 28 29
30 31 Mar 07 Employee Appreciation Day
Mar 29 National Mom and Pop Business Day
APRIL 2025
Sun Mon Tue Wed Thu Fri Sat NOTES:
1 2 3 4 5
Apr 12-20 Passover
April 18 Good Friday
6 7 8 9 10 11 12 April 20 Easter Sunday
April 23-24 Yom Hashoah
13 14 15 16 17 18 19
April 29-30 Yom HaZikaron
April 30-May
1 Yom HaAtzma’ut
20 21 22 23 24 25 26 Apr 02 Monthly Promotions Call
April 6-9 National Main Street Conference - Philadelphia
27 28 29 30 Apr 18 MS & Connect Community Application Deadline
National Volunteer Month
MAY 2025
Sun Mon Tue Wed Thu Fri Sat NOTES:
1 2 3 May 11 Mother's Day
May 12 Second Passover
4 5 6 7 8 9 10
May 15-16 La BaOmer
May 25-26 Yom Yerushalayim
11 12 13 14 15 16 17 May 26 Memorial Day
May 07 Monthly Promotions Call
18 19 20 21 22 23 24 May 14 Promotions 101 Webinar
May 8-9
Volunteer Management Association Conference – Pleasant
Prairie
25 26 27 28 29 30 31
May 20-21 WDAC Downtown Summit – Beloit
History Month
JUNE 2025
Sun Mon Tue Wed Thu Fri Sat NOTES:
1 2 3 4 5 6 7
June 1-3 Shavuot
June 15 Father’s Day
8 9 10 11 12 13 14 June 04 Monthly Promotions Call
15 16 17 18 19 20 21 TBD Workshop
22 23 24 25 26 27 28
29 30
National Dairy Month
Pride Month
Check out Wisconsin Main Street Facebook page for more
information and to register for events.
Source: City of Oconto Falls website. First collected Oct 20, 2026.